{"id":15273,"date":"2023-08-04T16:36:00","date_gmt":"2023-08-04T20:36:00","guid":{"rendered":"https:\/\/wordherd.io\/?post_type=work&#038;p=15273"},"modified":"2026-07-06T13:07:21","modified_gmt":"2026-07-06T17:07:21","slug":"susan-g-komen-website-migration","status":"publish","type":"work","link":"https:\/\/wordherd.io\/es\/work\/susan-g-komen-website-migration\/","title":{"rendered":"Susan G. Komen Website Migration"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Susan G. Komen partnered with WordHerd to migrate its website from Ektron to WordPress, creating a more flexible, maintainable, and modern digital platform for managing a large volume of content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project included the migration of more than 2,000 pages and custom posts, along with SEO metadata, schema, and 301 redirects. WordHerd also implemented a custom design and WordPress theme, ensuring the new website was fully responsive across all screen sizes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result was a modern WordPress website designed to support content growth, improve editorial workflows, preserve search visibility, and deliver a consistent user experience across desktop, tablet, and mobile devices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Susan G. Komen\u2019s existing website was built on Ektron, a legacy content management platform. As the organization\u2019s digital needs evolved, the site required a more flexible and maintainable CMS that could support a large content library, custom content structures, and modern responsive design standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The migration required careful handling of thousands of pages, custom posts, metadata, redirects, and design requirements to help ensure a smooth transition from Ektron to WordPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key migration requirements included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Migrating more than 2,000 pages and custom posts from Ektron to WordPress<\/li>\n\n\n\n<li>Preserving important content structures during the CMS transition<\/li>\n\n\n\n<li>Implementing a custom WordPress design and theme<\/li>\n\n\n\n<li>Migrating SEO meta data and schema<\/li>\n\n\n\n<li>Creating 301 redirects for changed URLs<\/li>\n\n\n\n<li>Maintaining search visibility and link integrity<\/li>\n\n\n\n<li>Building a fully responsive website for all screen sizes<\/li>\n\n\n\n<li>Creating a more maintainable platform for future content updates<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Because the website included a large amount of content and custom post data, the project required careful planning around content mapping, templates, metadata, redirects, responsive design, and quality assurance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Solution<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WordHerd migrated the Susan G. Komen website from Ektron to WordPress using a structured migration process designed to preserve content integrity, SEO value, and user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new WordPress implementation gave Susan G. Komen a more flexible platform for managing pages, custom posts, and future website updates while preserving the value of the existing content library.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ektron to WordPress Migration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WordHerd migrated more than 2,000 pages and custom posts from Ektron into WordPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This process included extracting content from the legacy CMS, mapping it into the appropriate WordPress structures, and ensuring that pages and custom posts were properly organized within the new environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By moving the site into WordPress, Susan G. Komen gained a more approachable CMS foundation for managing a large and important content library.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Custom WordPress Design and Theme<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the project, WordHerd implemented a custom design and WordPress theme tailored to the organization\u2019s needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The custom theme provided a modern design system while supporting the site\u2019s content structures, templates, and responsive requirements. This gave the new website a polished front-end experience and a more maintainable development foundation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO Meta, Schema, and 301 Redirects<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SEO preservation was a key part of the migration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WordHerd migrated SEO metadata and schema into the new WordPress environment and implemented 301 redirects for URLs that changed during the transition. This helped preserve search value, protect existing links, and guide visitors and search engines to the correct content after launch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Responsive Website Design<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The new WordPress website was built to be 100% responsive across all screen sizes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The completed site provides a consistent experience for users on desktop computers, tablets, and mobile devices, helping visitors access content and resources regardless of how they reach the website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why WordPress<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress provided Susan G. Komen with a more flexible and maintainable platform for managing a large-scale website after the Ektron migration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By moving from Ektron to WordPress, the organization gained:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easier management of pages and custom posts<\/li>\n\n\n\n<li>A custom WordPress theme built around the site\u2019s needs<\/li>\n\n\n\n<li>Better long-term maintainability<\/li>\n\n\n\n<li>More flexible content management workflows<\/li>\n\n\n\n<li>SEO management within the WordPress ecosystem<\/li>\n\n\n\n<li>A responsive foundation for modern website visitors<\/li>\n\n\n\n<li>A scalable platform for future website growth<\/li>\n\n\n\n<li>A larger ecosystem of WordPress tools, plugins, and development support<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than continuing to rely on a legacy CMS, Susan G. Komen gained a modern WordPress platform designed to support content management, search visibility, responsive design, and future digital initiatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Result<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The completed migration transformed Susan G. Komen\u2019s website from an Ektron-based implementation into a modern WordPress website built for flexibility, maintainability, SEO preservation, and responsive design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WordHerd successfully migrated more than 2,000 pages and custom posts, implemented a custom WordPress design and theme, migrated SEO meta data and schema, and created 301 redirects to preserve link integrity and search visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new WordPress site gives Susan G. Komen a stronger foundation for managing content, serving visitors across devices, and supporting future website growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Project Highlights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Migrated Susan G. Komen from Ektron to WordPress<\/li>\n\n\n\n<li>Migrated more than 2,000 pages and custom posts<\/li>\n\n\n\n<li>Implemented a custom design and WordPress theme<\/li>\n\n\n\n<li>Migrated SEO metadata and schema<\/li>\n\n\n\n<li>Implemented 301 redirects for changed URLs<\/li>\n\n\n\n<li>Preserved search visibility and link integrity<\/li>\n\n\n\n<li>Built a fully responsive website for all screen sizes<\/li>\n\n\n\n<li>Delivered a more flexible and maintainable WordPress foundation<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Susan G. 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