Field Notes: Wine Tourism Conference 2015
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Final week, Happiness Engineers Marjorie R. Asturias and Andrea Badgley attended the fifth annual Wine Tourism Conference in Loudoun County, Virginia. The occasion brings collectively leaders within the wine business — from tour operators to wine bloggers — to speak about wine tourism and digital advertising (and to share a glass or two). Right here’s Andrea’s account of her expertise on the convention.
Vintners and tour operators from Canada, the UK, and Portugal flew into Virginia final week to attach and speak about the way to attain out to wine lovers and welcome them to the growers’ tasting rooms.
Tourism knowledge or rising markets apart, these people are captivated with wine. They’d be crafting, consuming, and speaking about it even when wine tourism weren’t a rising business.
You realize you’re in the correct place when at 9 o’clock within the morning, you’re speaking about wine.
— Beth Erickson, president of Visit Loudoun
Marjorie and I loved assembly and connecting at a one-on-one degree with the 175 convention attendees to listen to their private tales. Most proprietors we met function small, intimate wineries, the place they do all the work, from rising the grapes to bottling the wine. The couple who owns the La Finquita vineyard domesticate and harvest their grapes themselves, they usually even customized etch their wine bottles. Equally, tour operators execute each facet of their enterprise, from reserving the excursions to balancing the books, and from managing the web site to driving the bus. They do that work as a result of they’re enthusiastic about it.
This ardour is ideal for running a blog. The whole lot has a narrative in wine tourism: the structure of the tasting room, the land, the household, the wine. These are small companies that feed naturally into the Go Native motion, through which clients need to meet the people who find themselves rising and making native meals and wine.
Wine tour guides and rising wineries are small companies. They’ve minimal promoting budgets, however they’ve fascinating tales to inform. Web sites, blogs, and social networking are highly effective, cheap instruments for connecting with their clients and getting the phrase out concerning the wine and land they love a lot.
Vintners poured wine and shared their tales and keenness with us, and Marjorie and I have been thrilled to return the favor. We talked about running a blog as a guerrilla advertising device, careworn the significance of getting an internet site and a web-based presence, and even helped an area wine concierge, Vino 301, guarantee her website is cellular prepared. As well as, Marjorie introduced a much-appreciated session on Designing Websites for 2016 and beyond, and I succumbed to the beauty of the region, taking notes for when my husband and I at some point get away to discover the wineries of Virginia.
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