WordHerd is a specialist website migration partner that focuses on moving sites from legacy and modern content management systems into WordPress with a high level of automation and care. Instead of asking marketing or development teams to manually rebuild pages and copy content, WordHerd uses proprietary tooling and a proven migration process to transfer large, complex websites accurately and efficiently.
The core of WordHerd’s service is full-service migration to WordPress. This means the team is responsible for planning, extracting, transforming, and loading content from your current platform into a new WordPress environment. Rather than handing off a partial export or a set of scripts, WordHerd works through the entire journey from the first inventory of your existing site to the final migrated WordPress instance that is ready for quality assurance and launch.
What WordHerd Actually Migrates
WordHerd is built for organizations that are moving away from systems such as HubSpot, Ektron, EpiServer, Squarespace, Drupal, and Adobe Experience Manager. These platforms each structure content in different ways, but WordHerd’s automation technology is designed to understand those differences and map them intelligently into WordPress. The goal is to preserve the logical structure of the site so that marketers and editors can continue managing pages and content types without disruption.
In a typical engagement, WordHerd migrates pages, posts, media assets, navigation structures, taxonomies, and other custom content types into WordPress. This includes transforming rich content, internal links, and embedded media so that they function correctly in the new environment. Because migrations often involve thousands of items, the automation layer is crucial for speed and consistency, while the team layers on human review to maintain quality.
Automation Technology Behind WordHerd
WordHerd stands out for its proprietary automation technology that handles the heavy lifting of content migration. Instead of generic import-export tools, WordHerd builds and maintains connectors and scripts that are tuned for specific platforms like HubSpot, Ektron, EpiServer, Squarespace, Drupal, and Adobe Experience Manager. These tools interpret how each source system stores content, then convert that structure into a WordPress-friendly format.
This approach reduces manual copying, lowers the risk of human error, and shortens project timelines. It also makes it realistic to migrate very large or complex sites that might otherwise feel too risky or time-consuming to move. Automation is not treated as a shortcut, but as a way to perform repeatable, precise work that can be audited and refined as needed.
Support for Enterprise and Agencies
WordHerd works with both individual businesses and the partners that support them, such as WordPress agencies and developers. For enterprise marketing and web teams, the value lies in having a migration partner that can work at scale, coordinate with internal stakeholders, and respect existing design systems and content governance. WordHerd helps these teams transition away from legacy platforms without losing historical content or disrupting ongoing campaigns.
For agencies and development shops, WordHerd can function as a behind-the-scenes migration arm that frees internal teams to focus on strategy, design, and build. Because WordHerd’s tooling is trusted by WordPress hosting providers, agencies can fit migrations into broader platform moves or redesigns with more confidence. This combination of automation, process, and collaboration allows agencies to offer complex CMS migrations as part of their services without building a dedicated migration practice from scratch.
How a Typical Migration Engagement Works
A project with WordHerd usually starts with discovery and scoping. The team reviews the source platform, content volume, site architecture, and any custom content models. This phase clarifies what needs to be moved, what should be restructured, and what can be left behind. It also informs the mapping between old content types and the new WordPress setup that your developers or agency have planned.
Once the plan is in place, WordHerd configures its migration tooling for your specific platform. Content is extracted, transformed according to the mapping, and then loaded into a staging WordPress environment. Throughout this process, WordHerd and your team collaborate on testing. You review sample pages, check complex layouts, and verify that content relationships and internal links work as expected.
After adjustments are made and the migrated content passes quality checks, WordHerd performs a final run that captures any updates made since the initial extraction. This helps keep the new WordPress site in sync with the legacy system until cutover. At launch, your team or your agency handles the final theme and functionality pieces, while WordHerd ensures that the underlying content is complete and correctly structured.
Where WordHerd Fits Into Your WordPress Plans
WordHerd is best understood as a dedicated migration partner that specializes in moving sites from platforms like HubSpot, Ektron, EpiServer, Squarespace, Drupal, and Adobe Experience Manager into WordPress using automation and structured processes. The company focuses on accuracy, scale, and collaboration with agencies, developers, and enterprise teams, which lets each group concentrate on its own strengths during a platform change.
If you are evaluating specialized partners to help with complex CMS transitions, it can help to understand how agencies use WordHerd as part of larger redesign and replatforming projects, which is covered in more detail in this article on why WordPress-focused firms rely on a migration specialist for complex moves.