{"id":10511,"date":"2020-10-23T23:31:43","date_gmt":"2020-10-23T23:31:43","guid":{"rendered":"https:\/\/wordherd.io\/?p=10511"},"modified":"2020-10-23T23:31:43","modified_gmt":"2020-10-23T23:31:43","slug":"pourquoi-effectuer-des-audits-reguliers-du-contenu-de-votre-site-web","status":"publish","type":"post","link":"https:\/\/wordherd.io\/fr\/blog\/why-perform-regular-content-audits-of-your-website\/","title":{"rendered":"Pourquoi effectuer des audits r\u00e9guliers du contenu de votre site web"},"content":{"rendered":"

Optimisation pour les moteurs de recherche<\/a> (SEO) est une m\u00e9thode populaire et tr\u00e8s efficace pour obtenir davantage de trafic et d\u2019interactions sur vos plateformes en ligne. Cependant, introduire simplement le SEO sans effectuer r\u00e9guli\u00e8rement des analyses peut en fait vous garantir l\u2019inverse de la r\u00e9ussite.<\/p>\n\n\n\n

La solution r\u00e9side dans les audits de contenu. Effectu\u00e9s r\u00e9guli\u00e8rement, ces audits sont l\u2019un des moyens les plus efficaces de r\u00e9soudre les probl\u00e8mes d\u2019engagement, de modifier votre strat\u00e9gie SEO et de veiller \u00e0 ce que vos efforts aient un impact positif sur les r\u00e9sultats.<\/p>\n\n\n\n

L\u2019importance d\u2019audits r\u00e9guliers du contenu<\/h2>\n\n\n\n

La nature d\u2019Internet signifie que son \u00e9tat est en perp\u00e9tuelle \u00e9volution. En tant que moteur de recherche, Google apporte constamment des modifications et des mises \u00e0 jour \u00e0 ses algorithmes afin d\u2019\u00eatre toujours meilleur et plus efficace.<\/p>\n\n\n\n

Pour rester comp\u00e9titifs et \u00e9viter une baisse de performance en mati\u00e8re de contenu marketing, les propri\u00e9taires de sites web et les entreprises en ligne doivent \u00eatre tr\u00e8s vigilants dans leurs strat\u00e9gies SEO. Comme une forme de darwinisme en ligne, les audits de contenu donnent aux sites web un avantage d\u00e9cisif dans la \u201c survie des plus aptes \u201d.<\/p>\n\n\n\n

Identifier les pages sous-performantes<\/h3>\n\n\n\n

Pour am\u00e9liorer une fonction sp\u00e9cifique, il faut d\u2019abord d\u00e9terminer qu\u2019il y a un probl\u00e8me et ce qui est exactement d\u00e9fectueux. Votre page peut fonctionner mal pour diff\u00e9rentes raisons.<\/p>\n\n\n\n

Les audits de contenu d\u00e9termineront si des probl\u00e8mes de performance existent et, dans ce cas, proposeront des solutions pour am\u00e9liorer les performances. Cela permettra de r\u00e9soudre le probl\u00e8me de surface tout en abordant la cause profonde du probl\u00e8me.<\/p>\n\n\n\n

Planifiez votre strat\u00e9gie d\u2019optimisation des moteurs de recherche<\/h3>\n\n\n\n

Les recherches organiques repr\u00e9sentent environ 53 % des visites sur le site<\/a>. Mettre en \u0153uvre une bonne strat\u00e9gie SEO est la cl\u00e9 pour augmenter avec succ\u00e8s le nombre de visites sur votre site.<\/p>\n\n\n\n

Chaque bon syst\u00e8me commence par un plan. Dans le cas de SEO, ce plan consiste \u00e0 \u00e9laborer une strat\u00e9gie bas\u00e9e sur les donn\u00e9es relatives aux performances d\u2019une page en fonction de ses recherches organiques. Parfois, cela n\u00e9cessite simplement de modifier l\u2019ordre des mots cl\u00e9s dans les articles pr\u00e9c\u00e9dents afin qu\u2019ils soient pris en compte par les algorithmes des moteurs de recherche mis \u00e0 jour.<\/p>\n\n\n\n

Les audits de contenu offrent une excellente opportunit\u00e9 d\u2019obtenir des donn\u00e9es SEO et de rationaliser le processus, ce qui rend la strat\u00e9gie aussi efficace que possible. Les donn\u00e9es SEO peuvent \u00eatre obtenues \u00e0 l\u2019aide d\u2019outils tels que Google Analytics, Search Console, SEMrush et Screaming Frog.<\/p>\n\n\n\n

D\u00e9veloppez votre calendrier de contenu<\/h3>\n\n\n\n

D\u00e9velopper des contenus adapt\u00e9s et de qualit\u00e9 constitue la moiti\u00e9 du travail de cr\u00e9ation de contenu efficace. L\u2019autre moiti\u00e9 consiste \u00e0 s\u2019assurer que le contenu pertinent soit publi\u00e9 au bon endroit et au bon moment.<\/p>\n\n\n\n

Les calendriers sont indispensables, surtout lorsque le contenu r\u00e9gulier contribue \u00e0 renforcer la confiance et la fid\u00e9lit\u00e9 des t\u00e9l\u00e9spectateurs. Lorsqu\u2019un site web doit g\u00e9rer plusieurs priorit\u00e9s et plusieurs lignes de contenu par jour, cr\u00e9er un calendrier de publication peut \u00eatre la seule fa\u00e7on de rester sur la bonne voie.<\/p>\n\n\n\n

Les audits de contenu aideront \u00e0 identifier les moments appropri\u00e9s pour publier du contenu ainsi qu\u2019\u00e0 fournir des conseils sur la meilleure approche pour cr\u00e9er un calendrier de contenu.<\/p>\n\n\n\n

Aligner les objectifs commerciaux<\/h3>\n\n\n\n

Veiller \u00e0 ce que votre contenu soit pertinent pour votre page est l\u2019un des premiers points \u00e0 prendre en consid\u00e9ration lors de l\u2019audit du contenu.<\/p>\n\n\n\n

Les internautes peuvent rapidement perdre leur int\u00e9r\u00eat pour votre site web \u2013 soit si le contenu est trop g\u00e9n\u00e9ral et n\u2019est pas pertinent pour le sujet de votre site, soit si le contenu est obsol\u00e8te.<\/p>\n\n\n\n

Veiller \u00e0 t\u00e9l\u00e9charger du contenu correspondant aux objectifs publicitaires que vous avez d\u00e9finis vous aidera \u00e0 maintenir votre contenu pertinent.<\/p>\n\n\n\n

Une partie des audits de contenu consiste \u00e0 passer en revue tout le contenu et \u00e0 supprimer tout contenu qui ne correspond pas \u00e0 vos objectifs commerciaux.<\/p>\n\n\n\n

En prenant des notes et en \u00e9tablissant des directives claires pour d\u00e9terminer facilement si le contenu est appropri\u00e9 ou non, vous pourrez uniquement t\u00e9l\u00e9charger du contenu qui contribue \u00e0 la construction de votre marque.<\/p>\n\n\n\n

Maintenez votre site web en bonne sant\u00e9<\/h3>\n\n\n\n

Comme tout, un site web a besoin d\u2019entretien et de renouvellement des composants anciens pour rester en bonne sant\u00e9. Le m\u00eame principe s\u2019applique \u00e0 votre contenu.<\/p>\n\n\n\n

Un contenu obsol\u00e8te signifie une perte d\u2019interactions avec les visiteurs de votre site. Les choses que les gens recherchent changent tr\u00e8s rapidement. Par exemple, quelque chose qui \u00e9tait extr\u00eamement populaire il y a un mois peut obtenir aujourd\u2019hui tr\u00e8s peu de clics.<\/p>\n\n\n\n

Les moteurs de recherche attribuent \u00e9galement une plus haute position aux sites qui mettent r\u00e9guli\u00e8rement \u00e0 jour leur contenu.<\/p>\n\n\n\n

Les audits de contenu sont donc un excellent moyen pour vous d\u2019\u00e9valuer r\u00e9guli\u00e8rement le rendement de votre contenu et de mettre en \u00e9vidence ce qui fonctionne et ce qui ne fonctionne pas. Cela vous permet de d\u00e9terminer les moyens d\u2019assurer que le contenu du site progresse constamment vers les objectifs fix\u00e9s et reste attrayant pour le march\u00e9 cible.<\/p>\n\n\n\n

Comme pour beaucoup de choses, rester actif et am\u00e9liorer r\u00e9guli\u00e8rement ses comp\u00e9tences sont la cl\u00e9 pour maintenir une bonne sant\u00e9.<\/p>\n\n\n\n

La conclusion<\/h2>\n\n\n\n

Si vous investissez dans le r\u00e9f\u00e9rencement naturel, il n\u2019y a presque aucune utilit\u00e9 \u00e0 ce travail sans effectuer r\u00e9guli\u00e8rement des audits de contenu. Ces audits vous permettent de rester \u00e0 l\u2019aff\u00fbt des algorithmes de Google et de garantir que votre site reste r\u00e9silient et dynamique.<\/p>\n\n\n\n

Chez WordHerd, nous sommes des sp\u00e9cialistes de la migration de sites web et proposons \u00e9galement des audits de contenu. Si vous envisagez de migrer votre site web et souhaitez augmenter votre trafic organique, WordHerd vous garantit de rester un pas avant que tous les autres. Contactez-nous d\u00e8s aujourd\u2019hui pour un audit de contenu et une migration de site web.<\/p>","protected":false},"excerpt":{"rendered":"

Search Engine Optimization (SEO) is a popular and widely successful way to ensure that you get more traffic and engagement on your online platforms. However, simply introducing SEO without regular reviews may in fact guarantee you the opposite of success. The solution lies in content audits. 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