Control And Ownership

When it comes to migrating your website from one content management system to another, it is crucial that your new CMS will be able to elevate your website to new heights. For this reason, it is important to do your research on all the options available to you.

Both Blogger and WordPress allow its users to create, maintain, and update a personal blog. However, the two platforms don’t offer the same rights of ownership and control. Blogger is a free blog hosting service run by Google. As such, Google also owns all blogs created on the platform. In short, this means that Google has full ownership of your blog and can shut down Blogger whenever they want.

With WordPress, you have a bit more control and ownership rights when it comes to your blog and all of your content. Seeing as you will use a WordPress hosting provider to host your site, you are then in charge of how long you want your website to be active and when you want to shut it down. You also own all of your data. This means you are in control of what information you wish to share with third parties.

Customization

When it comes to customization, Blogger is known for being rather limited. The platform only provides specific tools for specific tasks. This means that it’s not as focused on integrations, design, and aesthetic appeal. Unfortunately, there is also no way that you can add more customization options since you don’t really own your blog.

However, you can still add features like subscription links, advertisements, and contact forms. But, even these features offer limited functionality compared to other content management systems.

On this front, WordPress is miles ahead. With various themes, templates, and plugins to choose from, you have the option of really customizing your blog and to expand it as you see fit. You also have the option of hiring web developers and designers to create custom designs that will really allow your website to hold its own.

With each new plugin, you add to the functionality of your website. This means you also have more options when it comes to monetization. It is also important to remember that most WordPress themes are available free of charge.

With these themes, you can transform the structure of your website to match its intended purpose. Besides this, with so many themes available, you also have the option of redesigning your website if you feel the current theme has run its course.

Support

One of the great things about Blogger is that there is virtually no way that you can break your blog. Seeing as the platform is hosted by Google and that you are not in charge of maintaining your blog, you can rest easy knowing that your blog won’t suffer because of technical difficulties. However, the pay off is that you have limited functionality and features at your disposal.

When it comes to WordPress, however, this is not the case. You have the option of maintaining, upgrading, and installing various plugins, themes, and other add-ons. These can pose a risk of causing some technical difficulties if you don’t do it properly.

Thankfully, WordPress also has one of the largest online communities that can help with any problems that you encounter. It also has free user support forums, lots of explainer and support videos available online, and various other support channels that can help you sort out any technical hiccups in no time.

If you use these resources and do your homework before upgrading or tinkering with your WordPress website, you should be able to effectively manage any problem.

SEO

If you have owned a website before or know a thing or two about being discoverable online, then you will know the important role that Search Engine Optimization (SEO) plays in today’s digital era. Being in control of this process allows you to play a determining role in the success and growth of your blog.

When using Blogger, you don’t have the option to establish your own SEO rating for each page or post that you create. Not being able to do this means that you have to trust that Google will be able to circulate your blog far and wide enough to be read by the right people.

In contrast, WordPress allows you to do just that. By making use of Yoast SEO or another SEO plugin, you can establish your SEO rating for any content you publish and tweak your keyword targeting until you are completely satisfied with the results.