{"id":4457,"date":"2016-06-02T18:56:41","date_gmt":"2016-06-02T18:56:41","guid":{"rendered":"http:\/\/wordherd.wpengine.com\/make-the-most-of-our-new-seo-settings-panel\/"},"modified":"2016-06-02T18:56:41","modified_gmt":"2016-06-02T18:56:41","slug":"make-the-most-of-our-new-seo-settings-panel","status":"publish","type":"post","link":"https:\/\/wordherd.io\/zh\/blog\/make-the-most-of-our-new-seo-settings-panel\/","title":{"rendered":"Make the Most of Our New SEO Settings Panel"},"content":{"rendered":"

WordPress.com has always taken care of your site’s search engine optimization (SEO) behind the scenes. Whether you have a free site or paid plan, we index your posts and pages so that the Googles and Bings of the world can easily find them. Many of you, however, have requested\u00a0more hands-on control over your\u00a0site’s SEO\u00a0— so\u00a0we’re thrilled to introduce a new SEO settings panel to your dashboard.<\/p>\n

When it comes to attracting viewers\u00a0via search engines, nothing beats publishing high-quality posts on a regular basis. But\u00a0there are also a number of technical settings that can have an impact, and our new panel gives you easy\u00a0access to and control over these settings.<\/p>\n

When you’re working on your site in the WordPress.com dashboard (access it by going to\u00a0My Sites<\/strong> in the top-left corner of the screen), head to the Settings<\/strong> page and\u00a0you’ll see a new SEO<\/strong> section<\/a>.<\/p>\n

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This section contains\u00a0three items: Front Page Meta Description, Site Verification Services, and XML Sitemap. Read on to learn how they can\u00a0help with your site’s visibility.<\/p>\n

Front Page Meta Description<\/h3>\n

For the first time on WordPress.com, you now have\u00a0the ability to edit the meta description that search engines detect\u00a0for the front page of your site. Previously, we used the\u00a0site’s tagline as the front page meta description.<\/p>\n

Meta descriptions are a general overview of the contents of your site. Search engines sometimes use this information to display a description of the site for\u00a0specific searches, so adding one allows you to craft a message that\u00a0emphasizes your site’s content\u00a0and purpose.<\/p>\n

Still not quite sure what a meta description does? Here’s an example of how it works on our blogging-resources site,\u00a0The Daily Post<\/a><\/em>:<\/p>\n

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Text entered into the Front Page Meta Description box.<\/p>\n<\/div>\n

<\/p>\n

A Google search result showing the meta description.<\/p>\n<\/div>\n

As for\u00a0the rest of your pages and posts, meta descriptions are pulled from the excerpt<\/a>\u00a0field.<\/p>\n

Site Verification\u00a0Tools<\/h3>\n

WordPress.com comes\u00a0with built-in stats<\/a>\u00a0that give you ample\u00a0information about your traffic.\u00a0If you\u2019d like even more stats<\/a>,\u00a0some search engines and social networks offer additional \u201cwebmaster tools\u201d that may complement the data you see here.<\/p>\n

We’ve made it easier for you to verify your site with several services (for detailed instructions on site verification, read our step-by-step instructions<\/a>). All you need to do is\u00a0copy the HTML verification tag from any of the platforms\u00a0listed below, and paste it into the corresponding field:<\/p>\n

\"New<\/p>\n

Site Verification Tools<\/p>\n<\/div>\n

We currently support the following services:<\/p>\n