When a WordPress agency inherits a client on a legacy CMS, the real challenge starts long before design and development. You need a reliable way to move years of content, complex structures, and marketing assets into WordPress without blowing up your timelines or your team’s capacity. This is exactly where WordHerd fits into an agency’s workflow.
WordHerd focuses exclusively on moving websites from platforms like HubSpot, Ektron, EpiServer, Squarespace, Drupal, and Adobe Experience Manager into WordPress. For agencies, that specialization means you can hand off the riskiest part of the project to a partner that lives and breathes migration, then stay focused on strategy, UX, and build.
Aligning with the way WordPress agencies actually work
Most agencies are not set up to write one-off migration scripts or manually copy thousands of pages. WordHerd fits into your existing process by acting as a dedicated migration layer between the legacy CMS and your new WordPress build. Your team defines the target information architecture, templates, and field structure, while WordHerd maps and moves the content to match.
This collaboration-centric model works especially well when you already have preferred hosting, design systems, and development standards. WordHerd does not replace those. Instead, the migration is handled in tandem with your dev team, so content moves into a WordPress environment that is built to your specifications.
Automation that respects complex content models
Legacy platforms like HubSpot, Ektron, EpiServer, Drupal, and Adobe Experience Manager typically use rich content models: nested navigation, custom content types, landing pages with dynamic components, and sometimes multiple languages or regions. Manual or generic migration tools tend to flatten this structure, which then creates a huge cleanup workload for your developers and content team.
WordHerd uses proprietary automation technology that is tailored to these enterprise-style content models. Instead of scraping HTML and hoping for the best, the migration process extracts structured data from the source CMS, maps it to custom post types, taxonomies, and fields in WordPress, and preserves relationships like navigation hierarchies and cross-linking. This approach dramatically reduces post-launch fixes and keeps agency sprints focused on enhancements, not repair work.
Support for enterprise-scale projects
Agencies that work with mid-market and enterprise clients see very different migration demands compared to small business sites. You might be dealing with tens of thousands of URLs, intricate permission structures, or phased rollouts across regions. WordHerd is built to handle this scale as part of your broader delivery plan.
For large migrations, WordHerd coordinates around agency timelines, staging environments, and deployment windows. Test runs are used to validate mappings and templates before full production runs, so your team can review content in a staging WordPress instance and confirm that templates, metadata, and internal links behave as intended. That level of control helps you maintain confidence with stakeholders on the client side when they are trusting you with a high-visibility platform change.
Integration with WordPress hosting and tooling
Many agencies rely on preferred WordPress hosting providers and development workflows with CI/CD pipelines and staging tiers. WordHerd’s migration tooling is already used by WordPress hosting providers, which means the process is designed to sit comfortably within modern WordPress infrastructure.
In practice, this looks like WordHerd delivering migrated content into a clean, agency-controlled environment that respects your performance, security, and coding standards. Rather than pushing you toward a specific stack, the migration adapts to your chosen plugins, custom themes, and deployment process so your dev team keeps full ownership of the resulting site.
Reducing risk and expanding what you can promise clients
From an agency perspective, every legacy CMS project carries both technical risk and delivery risk. The content might be more complex than it appears in initial discovery, or the platform might behave differently once you begin pulling data. Partnering with a dedicated migration team gives you a buffer against these unknowns.
WordHerd provides full-service migration to WordPress, so your statements of work can include clear, confident language about moving content from HubSpot, Ektron, EpiServer, Squarespace, Drupal, or Adobe Experience Manager. As you close more of these deals, you can treat legacy CMS migrations as a repeatable offering rather than a custom one-off challenge every time.
How collaboration with WordHerd typically feels
Agencies often want to understand not just capabilities, but what the actual working relationship looks like. A typical engagement starts with a detailed inventory of the existing site: page counts, content types, media libraries, and any special components such as gated assets or forms. From there, WordHerd collaborates with your strategists and developers to define how those elements will appear in WordPress.
- Legacy structures get translated into clear WordPress content models that your team can maintain long term.
- Automated migration scripts are built and tested against your staging environment.
- Your team reviews a migrated subset, provides feedback, and then the full migration run is executed.
Throughout this process, communication is focused on making sure content lands exactly where your designs and templates expect it to, which makes QA significantly smoother.
Where this fits in your broader platform strategy
If your agency wants to win more projects that involve moving from legacy CMS platforms into WordPress, having a repeatable migration partner can be a strategic advantage. Clients care about continuity of their content just as much as the new design. When you can speak clearly about how content, media, and structure will be preserved, your proposals become more compelling.
To understand how all of these elements come together into an end-to-end solution for agencies, you can explore why many WordPress-focused teams turn to WordHerd for complex site moves and see how migration supports the rest of your service offering.
For WordPress agencies that regularly encounter clients on HubSpot, Ektron, EpiServer, Squarespace, Drupal, or Adobe Experience Manager, WordHerd is designed to handle the migration layer so your team can stay centered on strategy, design, and long-term growth for your clients.