I have worked with WordHerd on many website projects and they have consistently met or exceeded my expectations. WordHerd is very easy to work with and kept me updated on the progress of our projects while delivering on time.
Adobe Experience Manager
→ Migrating to →
WordPress
Migrate from Adobe Experience Manager to WordPress
Pages, blog posts, forms, SEO metadata, redirects, and design matching. We migrate your content and structure without losing what matters.
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Price
When comparing WordPress to Adobe Experience Manager (AEM), it is quite clear why some web owners may want to jump ship and use WordPress instead.
One of the core reasons for this is the price of AEM. Whilst most companies deem it a worthy investment to make use of a quality CMS platform, even if it is a bit pricey, not all start-ups can afford to do so. Unlike WordPress, Adobe Experience Manager is a subscription-based content management system.
To get an exact quote, you have to file a request. But, the price will largely depend on the exact components you need and what type of online business you want to run. According to various online sources, the estimated costs can be anything from $250,000 and up per annum.
But, not all content management systems are so expensive. As open source software, WordPress offers ample features, templates, and plugin compatibility at virtually no cost for the software itself.
The only other monthly expenses you will have will include your hosting, and optional design and development costs. Unlike AEM, WordPress offers a lot more freedom when it comes to your budget, which is precisely what up and coming web owners need.
Functionality And Features
Adobe Experience Manager lends various features and functions to all the websites that it powers. However, the range of features you can expect is tied to how much you are willing to pay every month. If you can afford this platform, you can look forward to a cloud-native CMS that’s always current, scalable, and available.
AEM also allows you to build pages with components that are backward-compatible and truly out-of-the-box like lists, page navigation, teasers, containers, forms, and search. Like WordPress, AEM also makes use of a block editor. It offers semi-customizable page templates and various editing modes.
WordPress also has a ton of features and functions that make designing your website hassle-free. The only difference is that WordPress’s features are not directly tied to how much you can afford. Rather, features and functionalities can be added to your website through various plugins.
Most third-party plugins are free. They can help you deliver on SEO requirements, secure your website, and help to turn your website into an e-commerce platform. WordPress’s user-friendly Gutenberg editor helps the user to utilize these plugins with ease when creating quality content.
Usability
Saving time training employees to use certain software also means you are saving valuable company time and resources that can be used to grow your business. Although Adobe Experience Manager offers numerous capabilities to its users and flexible workflow integration, it isn’t that easy to work with.
Compared to WordPress, AEM is rather complex with a steep learning curve, even if you are an experienced developer yourself. This means that employee or team training would be a requirement in order to master the platform’s advanced configurations.
WordPress, on the other hand, offers simpler navigation and overall more intuitive user-experience. The layout of the backend editor makes it possible to do various admin chores like creating or deleting pages, tags, or editing admin privileges in mere seconds.
The platform’s dashboard interface is very easy to navigate. In addition, loading and creating content is a breeze with the drag-and-drop page builder. In other words, WordPress offers anyone, whether you are an experienced WordPress user or not, a very easy and manageable platform to work with. This means you’ll waste far less valuable time on training.
Developer Skills
When customizing or building your website using Adobe Experience Manager, the developer in question needs to have a basic understanding of HTML, CSS, & Javascript knowledge. Finding a reliable and knowledgeable coder that has ample experience in AEM development can be challenging. Especially, since AEM isn’t the most popular CMS platform on the market.
On the other hand, you can always train an inexperienced developer so you have someone on hand to manage and tweak your website as and when needed. However, the trouble can creep up on you when that said developer resigns and you have to start the process all over again.
Luckily, when using WordPress, you or your team does not have to know any coding language. It is entirely possible to create and manage your own website without a developer on standby.
Yet, if you would like to customize your website, you can always hire one for the duration of the project, and then continue with self-management once the changes have been implemented.
Although Adobe Experience Manager offers many features and functionalities, it is a bit on the pricier side. In addition, it requires an experienced developer on your technical team. WordPress may be the more practical choice, as it is more user-friendly and offers similar features whilst being more affordable.
What We Move
Everything critical comes with you.
We don’t leave content behind. Every asset type is inventoried, mapped, and migrated with precision.
Pages & Landing Pages
All page content, structure, templates, and layout components fully preserved.
Blog Posts & Taxonomies
Posts, categories, tags, and author mappings transferred without data loss.
Media Library
Images, PDFs, and documents migrated with clean URLs and alt text intact.
Forms & CTAs
Form logic, lead routing, and conversion modules rebuilt and tested.
SEO Metadata
Titles, descriptions, canonicals, schema, and structured data carried over.
301 Redirects
Full URL mapping and launch-safe redirect configuration to protect rankings.
Design Matching
Pixel-perfect theme build that matches your existing site look and feel.
Custom Fields & Data
ACF, custom post types, and structured data models rebuilt in the destination CMS.
Common Questions
Frequently asked migration questions.
Will we lose SEO value during migration?
No. We map URLs, metadata, and redirects to preserve search equity.
Can forms and lead flows be migrated?
Yes. We migrate forms and rebuild equivalent automation paths.
Do you keep our current design?
Yes. We can match your existing design and improve UX where needed.
How long does migration take?
Timelines vary by site size and complexity, typically from weeks to a few months.
Trusted by Teams That Can’t Afford to Get It Wrong
WordHerd did an amazing job with our CMS migration to WordPress. They over-delivered on our expectations and handled the process end to end, on time, and on budget. They had the experience and depth of knowledge to handle our large scale project, which was built on an out of date, clunky CMS. I would highly recommend WordHerd for any development project.
WordHerd has been fantastic to work with. We’re always impressed with their ability to take our goals and ideas, and bring them to life online. It’s hard to find a company that can design and develop, they excel in both and have always delivered an end product that we love.
WordHerd helped convert our website from a proprietary CMS that was being sunset to WordPress. They were by far the most cost-effective solution we could find and completed the work under a tight deadline. They responded to our questions and concerns promptly throughout the project.
Migrating and adapting the Stevenson University website to WordPress through WordHerd has enabled us to have more flexibility with virtually unlimited opportunities for future growth thanks to its available plugins, robust content management dashboard, SEO optimization tools, support of multiple media types, and a helpful community of open-source developers, training, and knowledge base access.
WordHerd did an amazing job with migrating our website from HubSpot to WordPress. They went above and beyond and delivered a website that exceeded our expectations. Easy to communicate with and professional, made the process that much easier.
Our experience working with WordHerd to migrate our previous website from Umbraco to WordPress has been nothing short of exceptional. WordHerd delivered the project on time, and at a great cost, which met all our expectations. We highly recommend WordHerd for any WordPress-related needs due to their professionalism and expertise.