Blackbaud
Migrating to
WordPress

Migrate from Blackbaud to WordPress

Pages, blog posts, forms, SEO metadata, redirects, and design matching. We migrate your content and structure without losing what matters.

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Blackbaud Luminate Online

Cost

Blackbaud Luminate Online provides comprehensive marketing solutions to nonprofit organizations that can accommodate their asking price. In other words, this company does not have its sights set on nonprofits that are just starting out and looking for low-cost software. Each nonprofit that signs up with Luminate Online is quoted based on its unique needs.

For a more affordable alternative, WordPress is your best bet. You can manage and scale your website without having to pay any hefty fees. The upfront cost of starting a WordPress website is very low as you’ll just need to pay for hosting. You essentially get to decide how much you want to spend on a month-per-month basis.

Lots of WordPress website themes and plugins are free. But, if you want to level up your website as your nonprofit grows, you can opt for the premium versions and get more functions. With WordPress, you can rest assured in the knowledge that you will remain in full control of all your website expenses.

Customizability & Configuration

With Blackbaud Luminate Online, customizing your CMS and marketing arsenal is easy. The platform gives users an array of fundraising solutions. You can configure these to meet your nonprofit’s unique needs. However, this CMS was designed to meet the needs of complex organizations. So, if your nonprofit simply wants to send automated emails or accept donations online, then Luminate Online will probably over-exceed your needs. 

Furthermore, if you want to fully customize your nonprofit website with Luminate Online, then you will need to hire a developer. It has a steep learning curve so it will be difficult to configure your website to your liking without an expert’s help.

With WordPress, however, you honestly get the best of both worlds. This CMS is known for its ease of use and customizing your website is no exception. Unlike many other CMS platforms on the market, you don’t need to know how to code to customize your WordPress website. Of course, you can write your own code if you want to, but WordPress’ drag-and-drop feature makes it completely optional.

With WordPress, you can tweak your nonprofit website to your heart’s content. You don’t need to hire a developer and you don’t need to spend hours learning how the platform works.

Integrations

For any nonprofit to be successful, it should be able to send data across numerous platforms without a hitch. It is for this reason that Blackbaud Luminate Online offers various integration options with other Blackbaud solutions, like Raiser’s Edge NXT. 

You can also integrate your Luminate Online CMS with various third-party marketing tools and event management software. However, for everything to work seamlessly, you’ll likely need to consult with a nonprofit technology consultant to help you decide on which integrations you need. 

If you are scarce on time and would prefer a CMS that effortlessly integrates third-party applications at just a click of a button, then WordPress would be a better fit for your nonprofit organization. This CMS offers roughly 60,000 free WordPress plugins on WordPress.org. Each plugin is easy to install and allows you to do just about anything. Whether you want to establish an online community, accept payments, or host an online event, with WordPress, you can.

Learning Curve

Blackbaud Luminate Online offers an extensive range of online marketing tools. These can all be integrated into your Luminate Online CMS. As such, it comes with a steep learning curve. 

If you want to get fully acquainted with this platform’s unique range of tools and features, then you will have to put in the time. This means you’ll have less time left to focus on and grow your business. Or, you will need to hire someone else to manage, maintain, and customize your website. 

The opposite is true when using WordPress. WordPress has an extremely intuitive interface and requires no knowledge of any coding language to customize your website. Moreover, it boasts a very supportive online community. 

Help is just around the corner should you have any difficulty with your site. If you prefer to use a CMS that is easy to understand and that won’t take up all your time trying to master it, then WordPress is the way to go.

Everything critical comes with you.

We don’t leave content behind. Every asset type is inventoried, mapped, and migrated with precision.

Pages & Landing Pages

All page content, structure, templates, and layout components fully preserved.

Blog Posts & Taxonomies

Posts, categories, tags, and author mappings transferred without data loss.

Media Library

Images, PDFs, and documents migrated with clean URLs and alt text intact.

Forms & CTAs

Form logic, lead routing, and conversion modules rebuilt and tested.

SEO Metadata

Titles, descriptions, canonicals, schema, and structured data carried over.

301 Redirects

Full URL mapping and launch-safe redirect configuration to protect rankings.

Design Matching

Pixel-perfect theme build that matches your existing site look and feel.

Custom Fields & Data

ACF, custom post types, and structured data models rebuilt in the destination CMS.

Frequently asked migration questions.

Will we lose SEO value during migration?

No. We map URLs, metadata, and redirects to preserve search equity.

Can forms and lead flows be migrated?

Yes. We migrate forms and rebuild equivalent automation paths.

Do you keep our current design?

Yes. We can match your existing design and improve UX where needed.

How long does migration take?

Timelines vary by site size and complexity, typically from weeks to a few months.

Trusted by Teams That Can’t Afford to Get It Wrong

gerald terrell

I have worked with WordHerd on many website projects and they have consistently met or exceeded my expectations. WordHerd is very easy to work with and kept me updated on the progress of our projects while delivering on time.

Gerald Terrell Jr – Galen College of NursingAssociate Director of Digital MarketingCustom CMS to WordPress
bill petrin

WordHerd did an amazing job with our CMS migration to WordPress. They over-delivered on our expectations and handled the process end to end, on time, and on budget. They had the experience and depth of knowledge to handle our large scale project, which was built on an out of date, clunky CMS. I would highly recommend WordHerd for any development project.

Bill Petrin – ZenfolioSenior Web DeveloperDNN to WordPress
michelle blandy2

WordHerd has been fantastic to work with. We’re always impressed with their ability to take our goals and ideas, and bring them to life online. It’s hard to find a company that can design and develop, they excel in both and have always delivered an end product that we love.

Michelle Blandy – Phoenix Children’s HospitalSenior Digital Marketing SpecialistCustom CMS to Drupal
david edelson

WordHerd helped convert our website from a proprietary CMS that was being sunset to WordPress. They were by far the most cost-effective solution we could find and completed the work under a tight deadline. They responded to our questions and concerns promptly throughout the project.

David Edelson – APLUVice President, Public Affairs & Member EngagementColdfusion to WordPress
brandon seidl

Migrating and adapting the Stevenson University website to WordPress through WordHerd has enabled us to have more flexibility with virtually unlimited opportunities for future growth thanks to its available plugins, robust content management dashboard, SEO optimization tools, support of multiple media types, and a helpful community of open-source developers, training, and knowledge base access.

Brandon M. Seidl – Stevenson UniversitySenior Director, Web & Digital MarketingColdfusion to WordPress
alex blackwell

WordHerd did an amazing job with migrating our website from HubSpot to WordPress. They went above and beyond and delivered a website that exceeded our expectations. Easy to communicate with and professional, made the process that much easier.

Alex Blackwell – Walsworth PublishingVice President of Marketing & CommunicationsHubSpot to WordPress
vu truong

Our experience working with WordHerd to migrate our previous website from Umbraco to WordPress has been nothing short of exceptional. WordHerd delivered the project on time, and at a great cost, which met all our expectations. We highly recommend WordHerd for any WordPress-related needs due to their professionalism and expertise.

Vu Truong – Orange County Water DistrictSenior Programmer/AnalystUmbraco to WordPress

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