For brands and companies who are looking to connect with their customers on a more “human” level and create long-lasting relationships, inbound marketing cannot be ignored. Although the likes of traditional, sales-focused marketing has proven to be effective in the past, this is no longer the case. We are seeing an increase in consumers turning away from pushy sales tactics and looking for organic messaging. This is what we know as inbound marketing.
These days, attracting and delighting your audience is what makes a winning marketing strategy. This is easily achieved by integrating the world’s leading CRM and CMS systems: HubSpot and WordPress. When utilized correctly, integrating these two platforms can help increase your customer base while boosting loyalty and engagement. Furthermore, it contributes to what businesses like to see most – sales.
What is Inbound Marketing?
Inbound marketing is quite simple to comprehend. It’s about creating valuable content and experiences tailored to specific audiences and customers. In other words, it’s a shift away from disruptive outbound marketing, to a strategy that nurtures connections with the hopes to solve any problems consumers may have.
For example, traditional marketing may have looked at disrupting a consumer’s viewing experience by placing a sales-focused ad in the middle of their TV show. Inbound marketing, on the other hand, looks at generating blog posts or social media content that offers advice or tips that benefit the consumer. The focus, therefore, is on building trust and connections with an active audience rather than failing with a placid consumer.
The most important aspect to note about inbound marketing is its cycle. Three tenets make up the philosophy of this marketing strategy: attract, engage, and delight. When mastering these 3 stages, you can help your business grow faster and better.
Why Use WordPress And HubSpot To Master Inbound Marketing
Although HubSpot offers itself as both a customer relationship management (CRM) and content management system (CMS), it doesn’t quite elevate your content to the degree that WordPress can. Combining these two platforms doesn’t just make sense for your online presence but for your business’s overall success too.
So, how can integrating these two platforms help you become a master of inbound marketing? Integrating WordPress and HubSpot gives users the best of both worlds. Sites can now be optimized for SEO, attract more customers, nurture leads, and store data in one localized place. This last point is particularly useful for those going back and forth between the systems.
Although you may already be using WordPress to house and create content for your consumers, how are you managing and building those consumer relationships? Using a CRM system, like HubSpot, allows you to track all interactions with customers, monitor various campaigns, and store relevant information for future use. This could help to categorize your customer base and send them more relevant content or offers, thereby building stronger, longer-lasting relationships that will benefit your business.
Integrating WordPress and HubSpot:
Many web-page users fail by not harnessing the power of the HubSpot plugin on their WordPress site. Installing this tool can be extremely powerful in transforming your approach to inbound marketing.
A large part of inbound marketing is your content optimization, SEO strategy and digital campaigns like email marketing. These help to direct your ideal audience to the content on your WordPress site. HubSpot can help you optimize these key areas with its marketing automation, on-page SEO solutions and keywords tool, which identifies which keywords your site is ranking for.
When it comes to generating and tracking leads, this is where this integration excels. HubSpot makes it easy for users to place lead generation forms in the best places throughout the site. It then syncs with your forms to help you manage and track all your customer interactions.
Furthermore, it will A/B test CTAs to see which perform best. Once a lead is captured, users can create an email drip campaign and continue to nurture them along the sales funnel. HubSpot then allows you to track email engagement with open and click rates so that you can see what is working and what isn’t.
Contact WordHerd, A Certified Solutions Provider for HubSpot
It is undeniable that websites powered by WordPress are leaders when it comes to conversions. With this in mind, it’s only natural to partner your site with one of the leading CRM systems – HubSpot. By combining these two powerful tools, your inbound marketing strategy will be at the top of its game.
WordHerd is now a certified solutions provider for HubSpot. This means that we have been trained to help you get the best out of integrating HubSpot into your WordPress site. So if you’re looking to increase your lead generation and build better customer relationships, we’d be happy to assist! Our team will ensure all your data goes into the proper place so that you can manage your CMS and CRM on one powerful platform.