Running a blog is a good way to speak together with your clients and attain new ones. Enterprise proprietor Phoebe Clare blogs at Sage and Clare, the place she paperwork her unique journeys scouting merchandise for her on-line house decor retailer she runs with Jemma Sage. Find out how Phoebe makes use of her weblog to share inspiration for her curated market whereas producing visits to the Sage and Clare eCommerce web site.
Write significant content material
One in every of Sage and Clare’s most popular posts was a commentary on a New York Occasions piece about Loulou Van Damme, a designer with a ravishing residence within the hills of India. It spoke to the weblog’s design-savvy viewers and showcased merchandise just like the Sage and Clare stock.
No matter your business, select subjects that provide worth or leisure to your readers. Share how-tos, industry insights, and thoughtful posts. Don’t underestimate the significance of writing an enticing post title that may attract your reader. On Fb and Twitter, your submit title is entrance and middle, so it’s value refining.
Optimize your weblog submit
Do you know different WordPress.com customers can uncover your content material via the WordPress.com Reader? Tagging your blog post with descriptive and on-topic tags will assist new readers discover your weblog.
Phoebe Clare makes use of classes and a handful of well-chosen tags to arrange her posts and assist readers discover Sage and Clare’s content material. Be selective if you assign tags and classes to posts. 5 to 15 tags (or a mixture of five to 15 tags and categories) is optimum.
Promote your posts
WordPress.com has built-in options designed for straightforward sharing. Identical to Sage and Clare, you need to use Publicize to attach your WordPress.com weblog to your social media accounts. Subsequent time you press publish, your submit will mechanically be shared by way of the Twitter, Fb, or LinkedIn accounts you related.
Make it straightforward for any customer to share a hyperlink to your submit on their social networks, their weblog, or by means of e-mail by including Sharing buttons to the top of your posts.
BONUS: Assist Google discover you!
Have you learnt concerning the Google Search Console? If your corporation has a distinct segment, you possibly can inform the Google Search Console that will help you place your website to be much more profitable in search rankings. We’ll show you how!