Moving from Kentico to WordPress can open up more flexibility, a larger plugin ecosystem, and easier collaboration with agencies and internal teams. The challenge is that Kentico sites are often complex, with custom content types, workflows, and integrations that you cannot afford to lose. A successful migration respects that complexity while taking full advantage of the WordPress platform.
For many organizations, Kentico has been in place for years and now powers large content libraries and multiple sites or microsites. Before any migration work begins, it is important to inventory what you have: page types, structured content, media libraries, redirects, multilingual content, and any custom modules. This discovery step creates a blueprint so you know exactly what must move to WordPress and how it should look and behave once it arrives.
Planning a Kentico to WordPress migration
A thoughtful plan is what separates a smooth platform change from a disruptive rebuild. In most cases, you will want to align Kentico page types and custom tables with WordPress post types and custom fields. This mapping preserves the structure of your content so editors do not lose the formats and relationships they rely on.
Design is another key planning area. Many teams choose to refresh or modernize their front-end when they move away from Kentico. You can recreate your existing look in a custom WordPress theme, adopt a new block-based experience, or integrate a page builder. What matters is that the migration plan ties each Kentico template to the correct WordPress layout so content lands in the right place visually and functionally.
How WordHerd automates Kentico content migration
Manual copy-paste is not realistic for Kentico sites that span thousands of pages or multiple regions. This is where WordHerd’s proprietary automation tools are useful. WordHerd connects to Kentico, extracts your structured content, and imports it into WordPress in bulk, following the mappings defined during planning.
This automated approach handles standard pages and posts as well as richer structures such as news, events, resource libraries, and product catalogs. Fields like titles, body content, summaries, authors, dates, categories, tags, and custom metadata are brought over into appropriate WordPress fields. Existing URLs can be preserved or redirected in a controlled way, which maintains visitor access paths and supports ongoing visibility in search.
- Content types and fields from Kentico are mapped to WordPress post types and custom fields.
- Media items are migrated and re-linked so images and documents continue to display properly.
- Menus and navigation structures are rebuilt inside WordPress to mirror the original site.
- Redirects are created where needed to account for URL changes or structural improvements.
By using automation instead of one-off scripts, WordHerd can repeat migration runs as needed. That is important if you want to perform a test migration, refine your mappings, and then run a final migration shortly before launch so the new WordPress site has the latest content.
Enterprise-scale Kentico sites and WordPress
Many Kentico customers operate at an enterprise scale with multiple business units, complex permissions, and integrations with marketing or CRM tools. A move to WordPress must preserve that robustness. WordHerd supports large and distributed teams by coordinating with your IT, security, and marketing stakeholders to set up appropriate environments, data flows, and validation processes.
For multi-site Kentico installations, WordHerd can help decide whether to keep a multi-site structure in WordPress or separate instances, then migrate each site accordingly. Integration points such as marketing automation platforms, analytics tags, and forms are also reviewed so that equivalent or improved workflows are available in your new WordPress stack.
Partnering with agencies and hosting providers
WordPress agencies and developers often lead redesigns or new feature builds while a migration is taking place. WordHerd works alongside these partners instead of replacing them. Agencies can focus on crafting the new WordPress experience, while WordHerd handles the heavy lifting of accurately moving content, media, and URL structures from Kentico.
Because WordHerd’s migration tooling is used by WordPress hosting providers, it fits comfortably into established deployment pipelines. That makes it easier to coordinate staging environments, performance testing, and launch windows, particularly for organizations that cannot afford extended downtime or fragmented content during cutover.
What to expect during cutover and after launch
As launch approaches, a final incremental migration run is typically scheduled. This captures new or updated content that was added to Kentico while the WordPress site was being built. Your team then validates key sections, interactive components, and high-traffic pages in WordPress before DNS is switched.
After launch, WordHerd remains available to address any residual content issues, refine redirects, and support your editors as they get used to WordPress. The goal is not only a technically accurate migration but an environment your team finds easier to work in every day. For agencies and teams deciding how to handle clients on older platforms, you can learn more about how this approach fits broader workflows in the article on why WordPress-focused partners rely on specialized migration support for complex legacy CMS projects.
A Kentico to WordPress migration is an opportunity to simplify your stack while preserving the investment in your existing content. With a structured plan, automated tooling, and enterprise-aware processes, WordHerd helps organizations and agencies move confidently into a WordPress-first future.