Thrive Builder to Gutenberg Migration

Without being an expert developer, WordPress’ new block editor allows you to build your own custom posts and pages. Also known as Gutenberg, this block editor replaced WordPress’ TinyMCE-based editor to lessen the need for using shortcode.

Gutenberg allows you to insert, rearrange, and style multimedia content with very little technical knowledge. This makes it the ideal solution for business-orientated individuals.

Thrive Architect is another great option to consider when building websites. Although this page builder is relatively new, it provides ample functionality.

If you are using Thrive Architect, you may have noticed that there are no pre-built blog templates to choose from. Another side note is that the editor’s interface does get overcrowded rather quickly. This can hinder user experience, especially if you take the long loading times into account.

Although Thrive Architect is pretty remarkable, you may want to migrate to Gutenberg for a smoother experience.

Create Content Seamlessly With Gutenberg

Although both Gutenberg and Thrive Architect allow you to create a great-looking blog, only one platform can truly cater to all your needs.

Thrive Architect is great when it comes to supporting content creation. However, the platform is known for emphasizing complex marketing elements.

To fully utilize this page builder, you will have to know all about lead generation and conversion-focused blogging. For each of these specialized areas, there are a host of marketing tools that you need to understand and apply correctly for your blogs to be successful.

Gutenberg, on the other hand, allows you to create content without having to fuss over fancy tools. The most important part is that you will still see results, without having to master new skills.

If you are tight on time and Thrive Architect is simply requiring too much input, then it might be time to switch to Gutenberg.


When first starting out, it’s always a good idea to spend the capital you have very wisely. That is why weighing up the price of your page builder against similar platforms is a great idea.

When it comes to Gutenberg, you are going to save quite a bit of money. Aside from the hosting costs and any other content creation, developer, or design costs, Gutenberg itself won’t cost you anything. This is because it comes standard with WordPress, which is open-source software.

If you are already using Thrive Architect, then you’ll know that you can’t buy it on its own. You have to purchase the entire Thrive Suite to access this page builder tool. Thrive will set you back about $19 per month if you opt for the annual plan. This means you’ll have to pay $288 when signing up.

Style Options and Customizability

Thrive Architect doesn’t offer as many customization elements when compared to other builders. Furthermore, the platform still has some bugs to iron out. As such, some styling options may cause website glitches.

The platform also doesn’t give you the option to preview and delete templates from within the builder itself. Aside from these minor problems, Thrive Architect rivals other popular page builders when it comes to styling options.

WordPress’ Gutenberg, on the other hand, allows for the integration of various plugins. This means the platform can give you all the customization and styling freedom you will ever need.

By choosing a theme that matches your brand and then customizing your website where needed with some code, Gutenberg can help you to build the website of your dreams.

If you are already using Thrive Builder but you need a powerful but simplistic customization solution, then it’s time to migrate to Gutenberg.