Pacific Northwest Trail partnered with WordHerd to migrate its website from Concrete5 to WordPress, creating a more flexible, secure, and maintainable platform for managing content, events, products, and digital assets.
The project included the migration of nearly 100 highly custom pages, 100 posts, 100 events, 1,000 assets, and Concrete5 product content into WooCommerce. WordHerd also implemented a custom responsive WordPress theme, supported search engine optimization, and provided WordPress security through WordSecured, along with WordHerd web hosting in partnership with WP Engine.
The Challenge
Pacific Northwest Trail’s existing website was built in Concrete5 and included a wide range of custom content, events, assets, and product-related functionality. The organization needed a more flexible WordPress platform that could better support content management, event publishing, ecommerce, SEO, security, and long-term maintainability.
The migration required more than simply moving pages into a new CMS. WordHerd needed to preserve the structure and value of a highly customized website while rebuilding it in WordPress with a responsive, secure, and scalable foundation.
Key migration requirements included:
- Migrating nearly 100 highly custom pages from Concrete5 to WordPress
- Migrating 100 posts into WordPress
- Migrating 100 events into a custom WordPress events calendar
- Migrating approximately 1,000 digital assets
- Moving product content from Concrete5 into WooCommerce
- Supporting search engine optimization during the migration
- Implementing a custom responsive WordPress theme
- Providing WordPress security through WordSecured
- Supporting hosting through WordHerd in partnership with WP Engine
- Ensuring the new site was responsive across all screen sizes
Because the website included multiple types of content and functionality, the project required careful planning around content mapping, templates, media, ecommerce, events, redirects, and quality assurance.
The Solution
WordHerd migrated the Pacific Northwest Trail website from Concrete5 to WordPress using a structured migration process designed to preserve content integrity, improve manageability, and provide a stronger long-term platform.
The new WordPress implementation gave Pacific Northwest Trail a modern website foundation with flexible content editing, custom event management, WooCommerce product support, improved security, and a responsive design experience.
Concrete5 to WordPress Migration
WordHerd migrated nearly 100 highly custom pages and 100 posts from Concrete5 into WordPress.
This process included reviewing the existing Concrete5 content structure, mapping page content into WordPress, preserving important content relationships, and rebuilding custom layouts in a way that would be easier to manage moving forward.
Custom Events Calendar
The project included the migration of approximately 100 events into a custom WordPress events calendar.
This gave Pacific Northwest Trail a dedicated structure for managing event content inside WordPress, making it easier to add, edit, organize, and display events throughout the website.
Asset Migration
WordHerd migrated approximately 1,000 assets from the existing Concrete5 website into the new WordPress environment.
This included organizing media and supporting files so they could be properly referenced, managed, and maintained within WordPress after launch.
Concrete5 Product Migration to WooCommerce
The migration also included moving product content from Concrete5 into WooCommerce.
By rebuilding product functionality in WooCommerce, Pacific Northwest Trail gained a more flexible and widely supported ecommerce foundation within WordPress, making product management easier and more scalable over time.
Custom Responsive WordPress Theme
WordHerd implemented a custom responsive WordPress theme tailored to the needs of the Pacific Northwest Trail website.
The theme provided a modern, consistent design system while supporting the organization’s content types, events, products, and user experience goals.
Search Engine Optimization
SEO was an important part of the migration process. WordHerd supported the transition with attention to content structure, page mapping, metadata, redirects, and crawlability.
The goal was to preserve the search value of the existing Concrete5 website while giving the new WordPress implementation a cleaner and more maintainable SEO foundation.
WordSecured WordPress Security
As part of the project, WordHerd supported the new WordPress site with WordSecured WordPress security.
This helped provide an added layer of protection and ongoing confidence for the new WordPress environment, supporting safer long-term site management.
WordHerd Hosting with WP Engine
The site was supported by WordHerd web hosting in partnership with WP Engine.
This gave Pacific Northwest Trail a managed WordPress hosting foundation designed for performance, reliability, and ongoing support.
Responsive Website Design
As with all WordHerd website migrations, the new WordPress site was built to be fully responsive across screen sizes.
The completed website supports a consistent experience for visitors using desktop computers, tablets, and mobile devices, helping users access trail information, events, posts, products, and resources from any device.
Why WordPress
WordPress provided Pacific Northwest Trail with a more flexible and maintainable foundation for managing a highly customized website.
By moving from Concrete5 to WordPress, the organization gained:
- Easier management of pages, posts, events, products, and assets
- A custom responsive theme built around the site’s content needs
- A dedicated WordPress events calendar
- WooCommerce support for product management
- Improved long-term maintainability
- Stronger flexibility for future website enhancements
- SEO-conscious content structure and migration planning
- WordPress security support through WordSecured
- Managed hosting support through WordHerd and WP Engine
Rather than continuing to rely on a more limited legacy implementation, Pacific Northwest Trail gained a WordPress platform designed to support content growth, ecommerce, events, security, and long-term website management.
The Result
The completed migration transformed Pacific Northwest Trail’s website from a Concrete5-based implementation into a custom WordPress website built for flexibility, security, responsive design, and long-term maintainability.
WordHerd successfully migrated nearly 100 highly custom pages, 100 posts, 100 events, 1,000 assets, and product content into WooCommerce. The new WordPress site gives Pacific Northwest Trail a stronger foundation for managing content, promoting events, maintaining products, protecting the site, and serving visitors across all screen sizes.
With a custom responsive WordPress theme, custom events calendar, WooCommerce product migration, SEO support, WordSecured protection, and managed hosting through WordHerd and WP Engine, Pacific Northwest Trail now has a scalable website platform ready to support future growth.
Project Highlights
- Migrated Pacific Northwest Trail from Concrete5 to WordPress
- Migrated nearly 100 highly custom pages
- Migrated 100 posts
- Migrated 100 events into a custom WordPress events calendar
- Migrated approximately 1,000 digital assets
- Migrated Concrete5 product content into WooCommerce
- Implemented a custom responsive WordPress theme
- Supported search engine optimization during the migration
- Added WordSecured WordPress security
- Supported WordHerd web hosting in partnership with WP Engine
- Built a responsive website experience for all screen sizes
- Delivered a more flexible and maintainable WordPress foundation
