Zenfolio needed a modern WordPress website that could support a major branding overhaul, international content needs, multilingual functionality, SEO preservation, and a cleaner editing experience for its internal team.
WordHerd helped Zenfolio migrate more than 1,000 pages and posts into Gutenberg, rebuild the site with a new WordPress theme, support international content with Polylang, configure hreflang and geotargeting functionality, and preserve SEO value through metadata, schema, and 301 redirects.
The result was a modern WordPress site that aligned with Zenfolio’s refreshed brand, improved content management for the team, and supported a more scalable international web presence.
Project Overview
Zenfolio’s website included a large amount of existing content that needed to be carefully migrated, structured, and preserved during a major WordPress rebuild.
The project was not simply a content migration. It required a full transition into the Gutenberg editor, a new WordPress theme to match Zenfolio’s updated brand direction, multilingual and regional content support, SEO migration planning, and post-launch training.
WordHerd worked through the migration in a structured way to ensure that content, metadata, redirects, schema, language relationships, and editing workflows were handled properly before launch.
What WordHerd Delivered
WordHerd provided a complete WordPress migration and rebuild process for Zenfolio, including:
- Migration of more than 1,000 pages and posts into Gutenberg
- New WordPress theme development to match Zenfolio’s branding overhaul
- International site functionality using Polylang
- Hreflang implementation for multilingual and regional targeting
- GeoTargetingWP functionality for location-based visitor experiences
- Support for French, German, Spanish, Canadian, French Canadian, United Kingdom, and Australian content
- SEO metadata migration
- Schema preservation and implementation
- 301 redirect mapping and setup
- WordPress training for the Zenfolio team
- WordSecured maintenance and security support
The Challenge
Zenfolio needed to modernize its WordPress presence while protecting a large amount of existing content and SEO value.
With more than 1,000 pages and posts to migrate, the project required careful handling of content structure, formatting, redirects, metadata, and multilingual relationships. The new site also needed to support Zenfolio’s updated brand identity, which meant the migration had to work alongside a new WordPress theme and refreshed visual direction.
International functionality added another layer of complexity. Zenfolio needed to serve users across multiple languages and regions, including French, German, Spanish, Canadian, French Canadian, United Kingdom, and Australian audiences.
For a migration of this size, accuracy was critical. Content needed to move cleanly into Gutenberg, regional and language-specific pages needed to be properly organized, and search engines needed clear signals through SEO metadata, schema, hreflang, and redirects.
The Solution
WordHerd migrated Zenfolio’s content into a modern Gutenberg-based WordPress environment while supporting the larger website rebuild.
The migration process included transforming existing pages and posts into Gutenberg-compatible content so the Zenfolio team could manage the site more easily after launch. This gave editors a cleaner, more flexible way to maintain content without relying on legacy formatting or overly rigid page structures.
WordHerd also helped implement a new WordPress theme that reflected Zenfolio’s branding overhaul. The theme gave the site a refreshed look and feel while preserving the content structure and functionality needed for a large international website.
To support Zenfolio’s global audience, WordHerd configured international functionality using Polylang, hreflang, and GeoTargetingWP. This allowed the site to better manage multilingual and regional content while helping search engines understand the correct language and regional versions of each page.
International WordPress Functionality
International website migrations require more than simply translating pages.
Zenfolio’s site needed to support multiple regional and language experiences, including:
- French
- German
- Spanish
- Canadian
- French Canadian
- United Kingdom
- Australian
WordHerd supported this structure using Polylang for multilingual content management, hreflang for international SEO signals, and GeoTargetingWP for location-based functionality.
This helped create a more organized foundation for managing international content inside WordPress while supporting the SEO requirements of a multilingual and multi-region website.
SEO Migration and Preservation
SEO was a major part of the Zenfolio migration.
During a large WordPress migration, it is important to preserve as much existing search value as possible. That includes maintaining page relationships, migrating metadata, preserving schema, and ensuring old URLs properly redirect to the correct new destinations.
WordHerd handled key SEO migration tasks, including:
- SEO title and meta description migration
- Schema migration and implementation
- 301 redirect planning and setup
- Preservation of important content relationships
- International SEO support through hreflang
- Careful handling of multilingual and regional content
This helped reduce the risk of lost visibility after launch and gave Zenfolio a stronger technical SEO foundation moving forward.
Gutenberg Content Migration
WordHerd migrated more than 1,000 pages and posts into Gutenberg.
This was an important part of the project because the new WordPress site needed to be maintainable by Zenfolio’s internal team. By moving content into the block editor, Zenfolio gained a more modern editing experience and a cleaner foundation for future content updates.
The Gutenberg migration helped reduce dependence on legacy formatting and made it easier for the team to manage pages, posts, and international content after launch.
WordPress Training
After the migration and rebuild, WordHerd provided WordPress training for the Zenfolio team.
Training helped ensure that internal users understood how to work within the new WordPress environment, manage Gutenberg content, update pages and posts, and maintain content across the rebuilt site.
For a large migration, training is an important part of long-term success. It gives the client’s team the confidence to use the new platform effectively instead of depending on developers for routine content updates.
Ongoing WordSecured Maintenance and Security
Following the migration, Zenfolio also received WordSecured maintenance and security support.
This ongoing support helped keep the WordPress site secure, updated, monitored, and maintained after launch. For a large business website with international functionality, proactive maintenance is essential to long-term stability.
WordSecured support provided Zenfolio with continued confidence that the site would be cared for after the migration was complete.
Results
WordHerd delivered a modernized WordPress site for Zenfolio that supported a large-scale content migration, international functionality, SEO preservation, and a refreshed brand experience.
The project included:
- More than 1,000 pages and posts migrated into Gutenberg
- A new WordPress theme aligned with Zenfolio’s branding overhaul
- International content support with Polylang
- Hreflang configuration for multilingual and regional SEO
- GeoTargetingWP functionality
- SEO metadata, schema, and 301 redirects
- WordPress training for the client team
- Ongoing WordSecured maintenance and security
Zenfolio’s rebuilt WordPress site gave the team a stronger content management foundation, a cleaner editing experience, and the international structure needed to support multiple audiences across languages and regions.
