ValueSelling partnered with WordHerd to migrate its website from HubSpot to WordPress, creating a more flexible, scalable, and maintainable platform for managing a large volume of marketing, sales enablement, and educational content.
The migration included hundreds of pages and posts, along with specialized content types such as podcasts, webinars, events, and complete selling guide landing pages. WordHerd handled the transition from HubSpot to WordPress while supporting search engine optimization, responsive design, and long-term content management needs.
The Challenge
ValueSelling’s existing website was built in HubSpot and included a large amount of content across multiple formats. The site served as both a marketing platform and a resource hub, with content designed to support prospects, customers, sales teams, and ongoing thought leadership.
The migration required more than a simple page transfer. WordHerd needed to preserve the structure, purpose, and SEO value of a content-rich site while rebuilding it in WordPress.
Key migration requirements included:
- Migrating hundreds of pages and posts from HubSpot to WordPress
- Preserving marketing landing pages and campaign-focused content
- Migrating podcasts, webinars, and event-related content
- Supporting complete selling guide landing pages
- Maintaining SEO value through careful content mapping and URL planning
- Ensuring the new WordPress site was responsive across all screen sizes
- Creating a more flexible platform for future website updates and content growth
Because the site contained a wide range of content types, the migration required careful planning around templates, redirects, metadata, media, and content relationships.
The Solution
WordHerd migrated the ValueSelling website from HubSpot to WordPress using a structured migration process designed to protect content integrity, SEO value, and user experience.
The new WordPress implementation gave ValueSelling a more flexible foundation for managing its website, publishing new resources, and organizing content across marketing and sales enablement categories.
HubSpot to WordPress Migration
WordHerd migrated hundreds of pages and posts from HubSpot into WordPress, mapping existing content into the appropriate WordPress structures.
This process included reviewing the existing HubSpot content model, identifying page and post types, preserving key content fields, and rebuilding the site in a way that would be easier to manage inside WordPress.
Marketing and Landing Page Migration
The project included the migration of complete selling guide landing pages and other conversion-focused marketing content.
These pages were important to preserve because they supported lead generation, sales education, and campaign performance. WordHerd migrated the content while maintaining a responsive layout and ensuring the pages could continue to be managed and updated in WordPress.
Podcasts, Webinars, and Events
ValueSelling’s site included multiple types of resource content, including podcasts, webinars, and events.
WordHerd migrated these content areas into WordPress so they could be organized, searched, and managed more effectively. This helped preserve the value of the existing content library while creating a stronger foundation for future publishing.
Search Engine Optimization
SEO was a key part of the migration strategy. WordHerd approached the migration with attention to URL structure, page mapping, metadata, redirects, and content organization.
The goal was to preserve the search value of the existing HubSpot website while ensuring that the new WordPress implementation provided a clean, crawlable, and maintainable structure for future SEO growth.
Responsive Website Design
As with all WordHerd website migrations, the new WordPress site was built to be fully responsive across screen sizes.
The completed site supports a consistent experience for users on desktop, tablet, and mobile devices, helping visitors access marketing content, resources, guides, podcasts, webinars, and events from any device.
Why WordPress
WordPress provided ValueSelling with a flexible and scalable content management foundation for its marketing website.
By moving from HubSpot to WordPress, the organization gained:
- Greater flexibility over content structure and templates
- Easier management of pages, posts, resources, and landing pages
- A scalable foundation for podcasts, webinars, events, and guides
- More control over SEO structure and content optimization
- A responsive platform for modern visitors
- A more adaptable CMS for future website growth
- A familiar editing experience for marketing teams
Rather than continuing to manage a complex content library within HubSpot, ValueSelling gained a WordPress platform designed to support long-term content publishing, campaign management, and resource organization.
The Result
The completed migration transformed ValueSelling’s website from a HubSpot-based implementation into a modern WordPress website designed for flexibility, performance, SEO, and ongoing content growth.
WordHerd successfully migrated hundreds of pages and posts, along with podcasts, webinars, events, and complete selling guide landing pages. The new WordPress site gives ValueSelling a more manageable platform for marketing content, sales resources, thought leadership, and future campaigns.
With a responsive design and SEO-conscious migration process, ValueSelling now has a stronger WordPress foundation for serving visitors across devices while continuing to grow its digital resource library.
Project Highlights
- Migrated ValueSelling from HubSpot to WordPress
- Migrated hundreds of pages and posts
- Preserved podcast content
- Migrated webinars and event-related content
- Migrated complete selling guide landing pages
- Supported SEO through content mapping, metadata, and redirect planning
- Built a responsive website experience for all screen sizes
- Created a more flexible WordPress foundation for future marketing growth
- Improved long-term content management and maintainability
