Virco partnered with WordHerd to migrate its website from Drupal to WordPress, creating a more flexible and maintainable platform while preserving important website content, forms, assets, product data, metadata, and search engine value. The project included the migration of website content, forms, media assets, SEO data, and a large product catalog with over 700,000 product variations. WordHerd’s migration process was designed to retain the integrity of Virco’s content structure, internal links, media relationships, product information, and SEO foundation while giving the organization a more approachable WordPress content management experience moving forward.
The Challenge
Virco’s existing website was built in Drupal and contained a variety of content, forms, assets, internal links, SEO metadata, and extensive product data that needed to be preserved during the migration.
The project required more than simply copying content from one platform to another. WordHerd needed to carefully migrate the site into WordPress while protecting the value of the existing website, preserving product information at scale, and reducing disruption to Virco’s online presence.
Key migration requirements included:
- Migrating website pages and post content from Drupal to WordPress
- Preserving titles, body copy, excerpts, and hyperlinks
- Maintaining internal links in the new WordPress environment
- Migrating forms and related website functionality
- Transferring images, PDFs, documents, and other file assets
- Preserving image alt text, title attributes, and figure captions
- Ensuring assets remained connected to the appropriate page content
- Migrating a large product catalog with over 700,000 product variations
- Migrating SEO metadata into a WordPress SEO plugin
- Implementing 301 redirects where URL changes were required
- Supporting a smooth transition with minimal disruption to the website
Because the Drupal site included both content and large-scale product data, the migration required careful planning around content mapping, product structures, media relationships, SEO preservation, validation, and quality assurance.
The Solution
WordHerd migrated Virco’s website from Drupal to WordPress using a structured, automated migration process supported by hands-on review and quality assurance.
The new WordPress implementation gave Virco a more flexible foundation for managing pages, posts, forms, assets, SEO settings, and product content while preserving the core structure and value of the original Drupal site.
Drupal to WordPress Content Migration
WordHerd migrated Virco’s page and post content into WordPress, preserving the key content fields needed to maintain the integrity of the website.
This included titles, body copy, excerpts, hyperlinks, and other important content elements. Special attention was given to internal links so they would work properly within the new WordPress environment.
By mapping Drupal content into the appropriate WordPress structures, WordHerd helped ensure the website could continue to function as a reliable marketing, informational, and product resource after launch.
Forms Migration
The migration also included form-related content and functionality.
WordHerd reviewed the existing form structure and migrated forms into the WordPress environment so users could continue interacting with the site as expected. This helped preserve important conversion paths, communication workflows, and website utility after the move from Drupal.
Large-Scale Product Variation Migration
One of the most complex parts of the project was migrating Virco’s product data, including over 700,000 product variations.
This required a structured migration approach to preserve product relationships, variation data, and the integrity of the product catalog in the new WordPress environment. WordHerd carefully mapped the product data from Drupal into WordPress so the new site could support a large and complex catalog while remaining manageable for future updates.
The product variation migration helped ensure that important product information remained organized, accessible, and connected to the appropriate product records after launch.
Assets Migration
WordHerd migrated Virco’s digital assets, including images, PDFs, documents, and other files.
The asset migration process focused on preserving not only the files themselves, but also the supporting metadata that makes assets more useful and accessible. This included alt text, title attributes, and related image figure captions.
WordHerd also ensured that migrated assets remained attached or associated with the appropriate page content where possible, helping preserve context and reducing the need for manual cleanup after launch.
Internal Link Preservation
Internal links are often one of the most important details in a CMS migration.
During the Virco migration, WordHerd paid close attention to preserving and updating internal hyperlinks so they would point correctly within the new WordPress environment. This helped maintain a smooth user experience and reduced the risk of broken links after launch.
SEO Metadata Migration
Search engine optimization was an important part of the Drupal to WordPress migration.
WordHerd migrated SEO metadata, including meta titles, descriptions, and schema where applicable, into a WordPress SEO plugin. The default preference for this type of implementation is Yoast SEO, though the migration process can support other SEO plugins based on project needs.
This allowed Virco to retain important search engine metadata while gaining the benefits of WordPress-based SEO management moving forward.
301 Redirect Planning and Implementation
WordHerd implemented 301 redirects for URLs that changed as part of the migration.
This helped preserve the structure and search value of the existing website while ensuring visitors and search engines could reach the correct content in the new WordPress environment.
Redirect planning was an important part of protecting the website’s SEO foundation and reducing disruption during the transition.
Why WordPress
WordPress provided Virco with a more flexible and approachable platform for managing website content after the Drupal migration.
By moving from Drupal to WordPress, Virco gained:
- A more user-friendly content management experience
- Easier page and post editing
- Flexible form management options
- Better control over assets and media
- Support for a large-scale product catalog
- SEO management through a WordPress SEO plugin
- A maintainable platform for future website updates
- A larger ecosystem of WordPress tools, plugins, and development support
- A streamlined foundation for long-term website management
Rather than continuing to manage content and product information within Drupal, Virco gained a WordPress website designed to support easier updates, cleaner content management workflows, and ongoing digital growth.
The Result
The completed migration moved Virco’s website from Drupal to WordPress while preserving essential content, forms, media assets, product data, metadata, internal links, and SEO value.
WordHerd’s structured migration process helped ensure that page and post content, forms, images, PDFs, documents, captions, alt text, product data, over 700,000 product variations, titles, descriptions, schema, and redirects were handled carefully throughout the transition.
The result was a more maintainable WordPress website that gave Virco a stronger foundation for managing content, supporting users, maintaining product information, preserving search visibility, and growing its website over time.
Project Highlights
- Migrated Virco from Drupal to WordPress
- Migrated page and post content
- Preserved titles, body copy, excerpts, and hyperlinks
- Migrated forms into the new WordPress environment
- Migrated a large product catalog with over 700,000 product variations
- Updated internal links for the new site structure
- Migrated images, PDFs, documents, and other assets
- Preserved image alt text, title attributes, and figure captions
- Maintained asset relationships with related page content
- Migrated meta titles, descriptions, and schema into a WordPress SEO plugin
- Implemented 301 redirects for changed URLs
- Delivered a more flexible and maintainable WordPress foundation
