It is easy to see why more and more digital entrepreneurs would want to invest in some of the benefits that come with HubSpot. Seeing that HubSpot offers software designed to maximize marketing, sales, and customer service experience, HubSpot goes the extra mile when it comes to growing your business.
However, the question remains whether HubSpot is a truly feasible option for all business models. Specifically, when it comes to your monthly budget.
In this article, we will dive into how HubSpot users can actually save money by migrating to WordPress – without giving up the perks that HubSpot brings to the table, and why they should consider migrating from HubSpot to WordPress.
A More Lucrative Content Management System
One of the factors that make HubSpot so popular with both new and experienced website owners, is that it comes with its very own content management system. This perk allows you to use the platform to design, build, and grow your very own website.
The HubSpot CRM is available in a free version that allows you to invest your resources where you need them most when first starting out. This version comes with an intuitive, simple user-interface that integrates with programs like Gmail and Outlook.
On top of HubSpot’s free version, which is a bit limited when it comes to marketing and sales features, it also offers a paid CMS plan. This plan includes more features like SEO recommendations, numerous website themes, adaptive testing used to optimize your website, and much more. However, the paid plan will also require more financial investment. The CMS professional package costs $300/month and the enterprise option $900/month.
On the other hand, using WordPress as your content management system will always be free of charge, all you’ll need is a good WordPress hosting plan. WordPress is an open-source platform. This means that as your online business grows and progresses, you won’t need to purchase a higher tier WordPress CMS plan to accommodate your platform’s growth – like you would need to with HubSpot.
HubSpot’s Perks With WordPress’ Price Tag
The ultimate compromise for any website owner that loves both WordPress’ affordability and HubSpot’s amazing marketing and sales features, would be to invest in the best features of both platforms.
Luckily, there is an easy way to do this thanks to HubSpot’s free WordPress plugin. This plugin enables you to significantly cut your costs without compromising your website’s email marketing and analytic features.
By migrating to WordPress from HubSpot, you can save at least $300/month or close to $2880/year. HubSpot’s free WordPress plugin allows you to capture, organize, and engage web visitors with free forms, live chat, contact management, email marketing, and analytics.
The plugin does not require you to have any prior coding experience. It can effortlessly integrate into your WordPress website with just a click of a button.
The HubSpot Plugin
Some of the features of the plugin:
- CRM and contact management
- Marketing automation
- Email marketing
- Chatbots and live chat features
- Seamless application integrations
- Popup tools and forms
How The HubSpot Plugin Simplifies Customer Interaction
HubSpot’s email marketing feature will enable your team to create interactive, responsive newsletters. These can be used to help grow and communicate your contact database.
The plugin’s email marketing features are also pretty easy to navigate thanks to its drag-and-drop email builder. It also comes with more than 20 pre-designed templates, So, you can ensure your emails are also aesthetically pleasing without requiring any extra effort on your part.
With the HubSpot plugin, you do not need to be in front of your laptop at all times to interact and communicate with potential leads. With the marketing automation feature, you can send automated emails to people that send you messages or fill out forms on your website.
Lastly, the analytics features can help you to understand your customers better. It allows you to see which sales of marketing strategies work best. Then you can implement these and ensure a higher return on investment.
By tracking various customer interactions on your website with forms, popups, and even email marketing, you can also get a clearer idea of how best to reach potential customers.
WordPress vs HubSpot CMS
Although HubSpot offers various platform options, it can be hard to jump from the free CMS plan to the paid plan. Especially, if you don’t yet have the customer base to finance that transition.
Even if you have the financial means to invest in the paid CMS plan later on, there are still more affordable CMS options out there that offer the same incredible features by allowing you to make use of the HubSpot plugin instead.
By choosing to migrate your HubSpot website to WordPress, you can save yourself a lot of money. The best part is that you can still benefit from all HubSpot has to offer by utilizing the plugin.
Ready To Migrate?
WordHerd is the industry leading technology company with a proven proprietary migration tool that allows seamless migrations of your digital assets from any source. Is it time for you to consider migrating to WordPress? Get a FREE quote from us today.