Atlas partnered with WordHerd to build a new WordPress and WooCommerce-powered website designed to support subscriptions, product education, free trials, and ongoing customer growth.
Atlas helps website owners improve how their content is discovered, understood, and cited by AI platforms. As interest in AI visibility and answer engine optimization continues to grow, Atlas needed a website that could clearly explain a new category of software while also supporting subscription sales, account creation, trial access, and long-term product marketing.
WordHerd built the Atlas website in WordPress with WooCommerce subscription functionality, creating a flexible platform for selling access to Atlas tools, publishing educational content, and supporting future product expansion.
The Challenge
Atlas needed more than a standard marketing website. The platform had to introduce a newer concept, AI visibility, while also supporting ecommerce and subscription workflows.
The website needed to explain the value of tools such as AI visibility tracking, llms.txt generation, AI crawl simulation, Markdown exports, and prompt-based visibility checks. At the same time, it needed to provide a simple path for users to start a trial, purchase a subscription, and manage access.
Key project requirements included:
- Build a new WordPress website for an AI visibility product
- Implement WooCommerce subscription functionality
- Support free trial and paid subscription workflows
- Create product and pricing pages
- Explain AI visibility and answer engine optimization clearly
- Support customer education through blog and resource content
- Provide a responsive design across all screen sizes
- Create a scalable foundation for future tools and product features
- Give the internal team an easy way to update website content, pricing, and product messaging
Because Atlas serves a fast-moving AI market, the website needed to be flexible enough to evolve as the product, terminology, and customer needs changed.
The Solution
WordHerd built Atlas as a WordPress website with WooCommerce subscription functionality, combining a flexible content management system with a scalable ecommerce foundation.
The new website gives Atlas a platform for product marketing, customer acquisition, subscription sales, educational content, and ongoing growth.
WordPress Website Build
WordHerd built the Atlas website in WordPress to give the team full control over pages, content, resources, and product messaging.
The site was structured so the Atlas team could easily update core marketing pages, publish educational content, manage product information, and continue expanding the website as the platform grows.
WooCommerce Subscription Functionality
A key part of the build was implementing WooCommerce subscription functionality.
This allowed Atlas to sell recurring subscriptions directly through the website, supporting customer signups, subscription management, checkout, renewals, and paid access workflows.
By building subscriptions on WooCommerce, Atlas gained a flexible ecommerce foundation that could support both current pricing needs and future subscription model changes.
Trial and Conversion Paths
The website was designed to support free trial and paid subscription conversion paths.
WordHerd created clear calls to action throughout the site, helping visitors move from education to evaluation to signup. This gave Atlas a better foundation for turning interested users into trial users and paid subscribers.
Product and Pricing Pages
WordHerd created product and pricing page structures that explain what Atlas does, who it is for, and how customers can get started.
These pages were designed to communicate the value of AI visibility tools while keeping the subscription options clear and easy to understand.
AI Visibility Education
Because Atlas operates in an emerging category, education was an important part of the website strategy.
The WordPress build supports articles, guides, checklists, and resource content around topics such as AI visibility, answer engine optimization, llms.txt, AI crawlers, Markdown content, AI citations, and prompt-based visibility tracking.
This content foundation helps Atlas explain the market, build trust, and grow organic visibility over time.
Responsive Website Design
The Atlas website was built to be responsive across all screen sizes.
Whether visitors are learning about the product on desktop, reviewing pricing on a tablet, or starting a trial from a mobile device, the site provides a consistent and usable experience.
Scalable Foundation for Product Growth
The website was designed to support future Atlas features and subscription offerings.
As the product expands, the WordPress and WooCommerce foundation can support new landing pages, pricing tiers, feature pages, documentation, partner pages, integrations, and customer resources.
Why WordPress and WooCommerce
WordPress and WooCommerce provided Atlas with a flexible platform for combining content, ecommerce, subscriptions, and product marketing.
By building on WordPress and WooCommerce, Atlas gained:
- Full control over website content and product messaging
- A scalable ecommerce foundation for subscriptions
- Support for free trial and paid plan workflows
- Flexible pricing and product page management
- A strong publishing system for SEO and educational content
- A responsive foundation for modern visitors
- A large ecosystem of plugins, integrations, and development support
- A maintainable platform for future product growth
Rather than using a rigid SaaS landing page builder or separate subscription platform, Atlas gained an integrated website and commerce foundation that can evolve alongside the product.
The Result
The completed Atlas website gives the company a modern WordPress and WooCommerce platform built for subscription sales, AI visibility education, and long-term growth.
The site helps explain a new product category, supports free trial and paid subscription workflows, and gives the Atlas team a flexible system for updating content, pricing, product pages, and resources.
With WooCommerce subscriptions, responsive design, SEO-ready publishing tools, and a scalable WordPress foundation, Atlas now has a website built to support customer acquisition, product education, and future expansion.
Project Highlights
- Built a new WordPress website for Atlas
- Implemented WooCommerce subscription functionality
- Supported free trial and paid subscription workflows
- Created product and pricing page structures
- Built clear conversion paths for trial signups and purchases
- Created a foundation for AI visibility and AEO educational content
- Supported product marketing for tools such as llms.txt, AI crawl simulation, Markdown exports, and AI visibility tracking
- Built a responsive website experience across screen sizes
- Delivered a scalable platform for future tools, pricing tiers, and customer resources
About Atlas
Atlas is an AI visibility platform that helps website owners prepare their content for AI discovery, crawling, and citation. The platform supports tools and workflows designed to improve how websites are understood by AI systems and answer engines.
