Choosing the right marketing automation software for your company can have a big impact on how you engage with your clients. Both Hubspot and Marketo are leading marketing automation tools with notable differences that tend to benefit companies in different ways.
Marketo allows you to create a custom solution that fits the unique needs of your business. This means you can enjoy advanced analytics and have no trouble at all in identifying your company’s most valuable leads. Here are the five main reasons why it would be beneficial for you to migrate from Hubspot to Marketo CRM.
1. CRM Integration
When on the lookout for leading marketing automation software, it is important to keep customer relationship management in mind. HubSpot has its own CRM built into its software and also offers integration with other in-demand systems.
However, integrating your CRM system with Marketo has also never been so easy thanks to the custom-designed applications specifically created with Microsoft Dynamics and Salesforce in mind. Your sales team will be kept in the loop constantly courtesy of the two-way syncing that occurs every five minutes.
When comparing CRM integration capabilities, Marketo is highly favored by both analysts and customers because it is more robust and offers comprehensive in-depth coverage. It is perfectly adapted to handle the CRM integration of B2B enterprises exceptionally well, but can also be put to use in smaller companies.
Marketo offers innovative Salesforce integrations and additional integrations for Netsuite, Oracle, SAP, and SugarCRM that can be beneficial to any business.
2. Analytics
Knowing exactly what part of your marketing strategy is most effective will help you to maximize your revenue. The best way to do this is by gaining insight into valuable customer data with the help of data analytic tools.
HubSpot offers built-in analytics tools that give you an in-depth analysis of your online performance by tracking marketing funnels and by making use of key metrics. All of this is accessible on one dashboard which means you can implement marketing changes with little to no effort.
Marketo goes a bit further and offers predictive analytics and modeling based on your CRM data and content preferences. You can even keep a close eye on the correlation between your marketing strategy and the resulting revenue.
Furthermore, HubSpot does not offer custom analytic reports as part of their basic package, which means you will have to pay extra if your company requires it. Revenue modeling and list reports are also excluded. However, Marketo comes fully equipped with these important analytical tools which will help you to save valuable time when revamping your marketing strategies
3. User Experience
Investing in marketing automation platforms that are effortless to navigate makes it easier for your entire team to stay on top of their marketing game. If you are a brand new marketing automation software user, then HubSpot will give you access to the most important marketing tools with step-by-step instructions.
However, if you need more functionality when it comes to your workflow, and require deep predictive analytics for your B2B enterprise, then Marketo will be more suited to your needs. Marketo has a user-friendly platform and simplified on-site navigation that is easy enough to master with adequate IT support.
Knowing the value of marketing automation will make you appreciate the depth of features that Marketo offers. One of these features is custom sales dashboards that can give sales teams easy access to leads. This will help them to decide how to approach customers in the most effective way.
4. Tool Suite
HubSpot offers an all-in-one approach when it comes to marketing automation. You will be able to create and optimize content for reports, emails, blogs, web pages, and customer databases. There is also a Hubspot Connect Program available that can integrate external tools.
In contrast, Marketo offers marketing modules that you can purchase as a collective or even separately. These modules include email, customer base, consumer, mobile and lead management. Marketo allows you to create your own personalized marketing platform that caters to your unique business needs by encouraging you to only buy the modules that you need.
5. Enterprise Level
HubSpot is geared to smaller and medium-sized B2B and B2C businesses and has only recently begun expanding its enterprise-level offerings. It now gives customers access to a new Sales Hub and Service Hub Enterprise offers. It has also upgraded its Marketing Hub Enterprise products.
However, compared to Marketo, HubSpot does not quite measure up when comparing their enterprise-level solutions. Marketo is equipped to handle large B2B enterprises and has the technological capacity to handle the needs of your entire marketing team.
Although HubSpot is a pretty good marketing automation software, we definitely prefer Marketo. By migrating from Hubspot to Marketo CRM, you will enjoy higher enterprise level marketing solutions, comprehensive CRM integration, and more in-depth analytics strategies.
Need to migrate your CRM? WordHerd specializes in various types of web migrations, including CRM software systems. Contact us for more information about migrating HubSpot to Marketo CRM and check out our CRM migration services here.