It can be hard to decide which critical plugins your WordPress website needs for optimal functioning and a guaranteed increase in digital traffic. This article explains why you can’t afford to skimp out on HubSpot, a robust inbound marketing software tool that optimizes your website for lead generation and conversion.
What Is HubSpot?
As with all plugins, HubSpot enhances the efficiency of your WordPress website by increasing the amount of web traffic, lead conversions, and sales you get. This, in turn, can lead to enhanced customer communication and an increase in customer satisfaction, which urges customers to become regular visitors.
HubSpot’s focus lies mainly in helping you to convert possible buyers into returning customers by giving your WordPress site all the marketing tools it needs to achieve success.
How Does It Work?
Integrating HubSpot with WordPress is a very simple process. All you need to do is install the plugin and embed the tracking code on your WordPress site. Most of HubSpot’s competitors fail to drive lead generation because they fail to understand that, for your visitors to provide their contact details, they need to be motivated.
This motivation usually comes in the form of receiving relevant, premium-level content such as eBooks, whitepapers, webinars, videos and more. For this crucial step, your website needs top-quality landing pages and strategic email marketing campaigns. Adding HubSpot call-to-actions on each page in your site will help you to assess which ones are doing better than others.
It is then critical that you focus on converting your leads into customers. This can be a lengthy process and normally requires you to produce great content for your leads as they are going through their decision-making process.
To help you convert your leads into customers, HubSpot’s services include marketing automation, customer relationship management, marketing analytics, and dynamic website content.
The final step involves turning customers into ambassadors for your brand. This can only be done through continuously engaging, delighting, and upselling your customers. To help you achieve this goal, you should be focusing on social media monitoring, inbound customer support, trigger marketing, surveys, and providing dynamic content.
Luckily, HubSpot provides all of these tools, thereby simplifying the lead generation, conversion, and satisfaction for all WordPress users. Using HubSpot CRM and WordPress together helps you to optimize your website and landing pages so that you can pique the interest of your target audience, nurture those relationships, and turn them into conversions.
What Services Does HubSpot offer?
Contact Management
It allows for automatic syncing between website forms and your HubSpot CRM, which means you can effortlessly manage your contacts and view each interaction they have had with your website.
That contact record then gets placed on a unified timeline of the contact’s page views, conversations, form submissions, and live chat conversations, which makes record-keeping of clients a breeze.
Email Marketing
HubSpot allows you to build interactive newsletters that really stand out against the flurry of inbound emails received by potential customers on a daily basis. Its drag-and-drop email builder and pre-designed templates also simplify the construction of your newsletter, thereby saving you time to work on other areas of lead generation.
Marketing Automation
Responding to each and every lead in a timely fashion is not always practical. To remedy this conundrum, HubSpot allows you to send automated emails every time a potential lead fills out a form or sends a live chat message. These emails include tracking for open and click rates which allow you to track your customer engagement and modify your outgoing emails accordingly.
Live Chat & Chatbots
To make your customers feel heard and see, HubSpot allows for the enabling of live chatbots that operate 24/7, thereby supporting lead conversion. This function helps to support new clients around the clock, which means you don’t have to respond to every inquiry manually, saving you time and resources.
Forms & Popups
Forms and popups allow for easy sign-ups and customer contact acquisition. HubSpot allows you to create your own forms and popups on your website by using the drag-and-drop builder or by integrating the plugin with WordPress’ form and popup builders.
Analytics
Customer analytics allows website owners to get a gauge on who their potential leads and existing customers are through demographic information. Built-in analytics, therefore, help to understand which marketing options will drive the most sales, enabling you to achieve success.
HubSpot allows you to see the effect of all of your live chats, forms, popups, and email marketing efforts, which can then help you to tweak your marketing strategy.
Final Thoughts
By integrating the HubSpot plugin with your WordPress site, you can significantly streamline your marketing tactics and customer relationship management. This is a powerful and effective tool that will increase the traffic to your website and landing page conversions.
HubSpot integrates seamlessly with WordPress, so you’ll be converting leads into customers in no time!
Ready to add HubSpot to your WordPress inbound marketing arsenal? Complete the HubSpot migration FREE QUOTE form or call us today to discuss integrating with your site: 602-402-9035