Migrate from Ontraport to HubSpot
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- Contacts, Companies, Deals, etc.
- Connect Notes, Calls & Emails.
- Maintain data relationships.
- Connect custom fields and values.
- Combine with a website migration.
An All-in-one Marketing Platform
Effective marketing is one of those essential tools that ultimately drives sales and grows your business. This makes finding the perfect marketing software quite important. When wanting to migrate from Ontraport to HubSpot, it is important to consider each platform’s strengths and weaknesses. Then you can make a more educated decision.
Ontraport is perfect for businesses that already have an established sales and marketing process. This marketing software does not come cheap and was designed for businesses that already have a marketing or sales revenue of $100,000 or more.
However, if you are a marketer that wants more of an all-in-one approach when it comes to marketing then HubSpot might be the perfect choice for you. This marketing software platform can be utilized for SEO, blogging, email marketing, social media, and even marketing automation.
HubSpot Marketing can also integrate with other HubSpot tools. This makes it the perfect option for companies that already make use of their CRM or Sales software. HubSpot can help you to grow traffic, convert more visitors into buyers, and run complete inbound marketing campaigns. At the same time, it can give you deeper insights into future prospects and automate tasks that you would otherwise do manually.
Personalized Communication
Personalized communication is important in order to follow up with contacts. Ontraport allows you to create groups of contacts for segmentation. Thereby, it allows for more personalized communication to all of your contacts. You can then tag contacts according to various specifications. These could include where they came from, which form they filled out and what products they purchased.
However, there seems to be no description box readily available for any of the groups of tags you have created. Since renaming tags is not possible, you may end up forgetting which tags were used for what, when, or why. You also can’t see how many contacts are using a given tag at a glance. You have to create a filter for each tag to be able to check.
Even though this nifty feature was meant to help personalize communication between companies and the end-user, it can also be difficult to navigate. On the other hand, HubSpot allows you to add company and contact records with a single click, log sales activities automatically, and easily keep your records up to date.
You can also view all of the interactions between a contact and your website in a single place. This includes page views, form submissions and sales activity. This can later be used to build campaigns that close more deals.
Third-party App Integration
Although Ontraport’s functionality and integration compatibility with third-party apps is growing, it is not currently operating according to the latest standards available on the market. It has fewer reliable 3rd party apps to enhance functionality beyond the built-in features.
This marketing software currently offers a rudimentary Zapier integration. While it is growing, it still doesn’t measure up to competitors. To integrate this software with WordPress, you will have to use the PilotPress or ONTRApages plugin.
Although Ontraport can integrate with over 66 landing page software, helpdesks, CMSes, social networks, and e-commerce software, it simply doesn’t offer the same abundance of options when it comes to 3rd-party applications.
On the other hand, HubSpot offers seamless integrations with bigger players in the CRM and e-commerce space. It also offers over 150 integrations for HubSpot CRM. Over the years, integrations for their free CRM have grown steadily. They now include lead management, data transfer, mobile apps, and E-commerce integration.
Pricing
Ontraport offers various plans that support all of their client’s marketing and sales needs. Their plans include the basic, plus, pro and enterprise options – all offering various tools at a steadily upward price. The basic plan costs $79 per month, with the enterprise plan totaling $497 per month. They can also arrange custom plans for companies that have over 5 million contacts requiring more database support.
You can also try out Ontraport for free for up to 14 days to determine whether this platform will suit your company.
In contrast, HubSpot offers a starter package that will only cost you $40 per month. Their other two packages include the professional and Enterprise package, which will cost $800 and $3200 per month respectively.
Although HubSpot’s larger packages are somewhat pricey, they truly cater to every company when weighing up all of their software packages. Furthermore, if you work for a startup, you might be eligible for up to 90% off through their startups program.
Ready To Migrate?
Although Ontraport will still be able to ensure great marketing and sales tools at your fingertips, they are not that competitive when it comes to 3rd-party app integration. HubSpot offers more pricing variation and personalized communication. So, it really is the obvious choice when trying to pick the perfect marketing software for your company. Get your free quote today!