All Pages, Posts, Images & Assets
Pixel-Perfect Design Matching
Mobile/Tablet Responsive
Completely Editable



Free Quote


When comparing WordPress to Adobe Experience Manager (AEM), it is quite clear why some web owners may want to jump ship and use WordPress instead.

One of the core reasons for this is the price of AEM. Whilst most companies deem it a worthy investment to make use of a quality CMS platform, even if it is a bit pricey, not all start-ups can afford to do so. Unlike WordPress, Adobe Experience Manager is a subscription-based content management system.

To get an exact quote, you have to file a request. But, the price will largely depend on the exact components you need and what type of online business you want to run. According to various online sources, the estimated costs can be anything from $250,000 and up per annum.

But, not all content management systems are so expensive. As open source software, WordPress offers ample features, templates, and plugin compatibility at virtually no cost for the software itself.

The only other monthly expenses you will have will include your hosting, and optional design and development costs. Unlike AEM, WordPress offers a lot more freedom when it comes to your budget, which is precisely what up and coming web owners need.

Functionality And Features

Adobe Experience Manager lends various features and functions to all the websites that it powers. However, the range of features you can expect is tied to how much you are willing to pay every month. If you can afford this platform, you can look forward to a cloud-native CMS that’s always current, scalable, and available.

AEM also allows you to build pages with components that are backward-compatible and truly out-of-the-box like lists, page navigation, teasers, containers, forms, and search. Like WordPress, AEM also makes use of a block editor. It offers semi-customizable page templates and various editing modes.

WordPress also has a ton of features and functions that make designing your website hassle-free. The only difference is that WordPress’s features are not directly tied to how much you can afford. Rather, features and functionalities can be added to your website through various plugins.

Most third-party plugins are free. They can help you deliver on SEO requirements, secure your website, and help to turn your website into an e-commerce platform. WordPress’s user-friendly Gutenberg editor helps the user to utilize these plugins with ease when creating quality content.


Saving time training employees to use certain software also means you are saving valuable company time and resources that can be used to grow your business. Although Adobe Experience Manager offers numerous capabilities to its users and flexible workflow integration, it isn’t that easy to work with.

Compared to WordPress, AEM is rather complex with a steep learning curve, even if you are an experienced developer yourself. This means that employee or team training would be a requirement in order to master the platform’s advanced configurations.

WordPress, on the other hand, offers simpler navigation and overall more intuitive user-experience. The layout of the backend editor makes it possible to do various admin chores like creating or deleting pages, tags, or editing admin privileges in mere seconds.

The platform’s dashboard interface is very easy to navigate. In addition, loading and creating content is a breeze with the drag-and-drop page builder. In other words, WordPress offers anyone, whether you are an experienced WordPress user or not, a very easy and manageable platform to work with. This means you’ll waste far less valuable time on training.

Developer Skills

When customizing or building your website using Adobe Experience Manager, the developer in question needs to have a basic understanding of HTML, CSS, & Javascript knowledge. Finding a reliable and knowledgeable coder that has ample experience in AEM development can be challenging. Especially, since AEM isn’t the most popular CMS platform on the market.

On the other hand, you can always train an inexperienced developer so you have someone on hand to manage and tweak your website as and when needed. However, the trouble can creep up on you when that said developer resigns and you have to start the process all over again.

Luckily, when using WordPress, you or your team does not have to know any coding language. It is entirely possible to create and manage your own website without a developer on standby.

Yet, if you would like to customize your website, you can always hire one for the duration of the project, and then continue with self-management once the changes have been implemented.

Ready To Migrate?

Although Adobe Experience Manager offers many features and functionalities, it is a bit on the pricier side. In addition, it requires an experienced developer on your technical team. WordPress may be the more practical choice, as it is more user-friendly and offers similar features whilst being more affordable.

WordHerd Customers

A few companies we've migrated websites for


"WordHerd did an amazing job with our CMS migration to Wordpress. They over-delivered on our expectations and handled the process end to end, on time, and on budget. The team is fantastic to work with. They had the experience and depth of knowledge to handle our large scale project, which was built on an out of date, clunky CMS. And they migrated it to Wordpress without any issues. Their communication was excellent. Their documentation was excellent. Their work was excellent. We have benefited greatly from the success of this project WordHerd handled, and I'm very grateful for that. I would highly recommend WordHerd for any development project."

Senior Web Developer at
DNN to WordPress

"Great solution for converting HubSpot pages to WordPress pages - efficient and inexpensive. The team was easy to work with - anticipated design options and recommended best practices. Also, very good on communicating status and deliverables. Would work with them again!"

Chief Marketing Officer at NuAge Experts
HubSpot to WordPress

“We were moving a website from Adobe Business Catalyst to WordPress and WordHerd did the content migration for us. It was an excellent job and saved us a lot of aggravation and time. Well done!“

Alan Tomkins
Adobe Business Catalyst to WordPress

"I highly recommend WordHerd. They are knowledgeable, responsive and completed my project in a timely manner. Kris was extremely helpful and was always available to answer questions/concerns and made the process very seamless. Let these guys do the heavy lifting for you."

Lee Miles
Custom CMS to WordPress

"We needed to migrate our library region's website after our current provider unexpectedly stopped doing business. WordHerd took over and migrated our existing website, including creating a new start page. They are easy to work with and they are very responsive."

Kristi Hanson
Adobe Business Catalyst to WordPress

"Very happy with the Umbraco to WordPress migration done by WordHerd, a fairly priced and smooth service that allows us an agency to focus on higher value tasks, out sourcing this to WordHerd was definitely a good call"

Bill Roberts
Umbraco to WordPress

"As brands begin the complex process of migrating their sites off Adobe Business Catalyst in the wake of the end of development announcement, having a partner in WordHerd with extensive experience transferring business sites from Business Catalyst to WordPress can be absolutely instrumental to success. WP Engine's WordPress digital experience platform coupled with WordHerd's expertise will prove an unbeatable combination as companies re-imagine their favorite Business Catalyst features on WordPress."

VP of Strategic Alliances WP Engine

"My challenge was to migrate a web site (at least the data and a basic design) from Adobe Business Catalyst to WordPress. WordHerd was able to migrate over 2,400 media files, 128 image galleries, and 171 pages, maintaining all of the interrelationships among the content items. This was a website that consisted of several WebApps and complex links between the various assets. WordHerd was able to migrate the site and keep all of the data relationships intact -- all in about two weeks time! Amazing work that exceeded expectations!"

Principal Consultant - NetPro Consulting, LLC
Adobe Business Catalyst to WordPress

"WordHerd provided a smooth and hassle free migration process for our blog. Excellent customer service and an overall excellent experience."

Digital Marketing Specialist – PLS Logistics Services
Hubspot to WordPress

"They helped us out with not only one, but two website migrations and redesigns. The jump from DNN to WordPress was long overdue and they got it done without a hiccup."

Marketing Specialist – NECC Marketing
DNN to WordPress