Both Medium and WordPress are really easy to use in terms of blogging. However, one platform offers more versatility in terms of layout and style. While Medium offers any writer the chance to easily create their own profile and write to their heart’s content, the platform offers fewer features than WordPress.
WordPress is widely known for its various site settings, plugins, themes, and more. It gives you full freedom to style your blog to your liking and make sure that it fits the content you want to write about. Moreover, it also ensures great usability and unbridled creative control.
This doesn’t mean that WordPress is too complex to figure out. But, you should note that it does have a steeper learning curve compared to Medium. However, once you know the basics, you’ll be able to navigate it with ease! You can also install different plugins to gain access to more functionality and expand your blog to include other features, like an online store.
In other words, if you are happy with just the basics of blogging, then Medium will do. However, If you want more freedom and flexibility, and the opportunity to expand your blog into an online store or larger website, then WordPress would be the best choice.
Medium is completely free for writers and allows you to tap into a network of 170 million readers. However, it doesn’t sport all of the features that WordPress does. For one, you won’t be able to get a custom domain that points to your brand. While some writers might want to stay anonymous, most bloggers want to build a name for themselves.
WordPress, on the other hand, is open-source and free to download and use. Most hosts have one-click installs available, which makes the software extremely easy to install and use. Furthermore, the platform allows you to choose your own subdomain and your blog’s address.
You also have the option to upgrade your account and pay for extra customization options. Paid plans vary and can start from $48 a year. This should be considered a worthwhile investment, seeing that you can then create your own custom website to support your blogging brand.
When it comes to comparing the prices and features of both platforms, you truly do get what you pay for. When starting out, Medium might be a great place to get your feet wet, however, WordPress is the best option if you want to build a name for yourself.
People have to be able to find great content on the internet. Otherwise, there is no point in writing it. By implementing proper SEO on your chosen platform, your ideal reader will be able to find you a lot faster.
Medium allows you to implement on-page SEO concerning your blog’s title, subheadings, meta description, image alt text, and URL. This will help to improve your blog’s visibility online and help you to rank higher in all the top search engines. However, Medium doesn’t offer advanced settings, extensions, or tools to further improve SEO.
If you are already familiar with SEO best practices, then Medium will be easy enough to use and still ensure you rank high. However, if you are new to writing, you might need a bit more help in making sure you structure your content correctly.
People often say that WordPress is much more SEO-friendly, and we tend to agree. You can download loads of plugins, like Yoast SEO, Google XML, Sitemaps, and more. These can help simplify and automate the process of optimizing your content. Sure, it will cost a bit more, but ultimately these tools can help to put your blog on the map.
When it comes to what kind of content you can write, Medium has put a couple of restrictions in place. Although they aren’t overly restrictive, the platform can still dictate what kind of content you can create to an extent. Your account can also be closed down if you don’t abide by the platform’s rules.
Furthermore, Medium only allows you to earn money through their Partner Program, which doesn’t pay much. WordPress, on the other hand, allows you to monetize your content through various options and doesn’t take a cut of the pay. It also doesn’t restrict you in terms of what you can and cannot write about.
If you want to use your blog to its fullest potential, WordPress will definitely be able to give you that opportunity. Medium, however, is great for beginners but doesn’t offer the same creative freedom that WordPress is known for.
A few companies we've migrated websites for
Your blog content offers a tremendous opportunity to connect with your readers. By migrating your blog from Medium to WordPress, you can ensure that your blog does your brand justice.