If you are thinking about migrating your Adobe Experience Manager (AEM) website to another content management system, then you might want to consider moving to WordPress. This world-renown CMS powers roughly 43% of the top 10 million websites across the globe.
Still on the fence? Not to worry. Below, we’ve highlighted the top eight reasons why you should migrate your website to WordPress.
WordPress is Intuitive & Easy To Use
Adobe Experience Manager is a robust, but complicated content management system to master.
When migrating your AEM website to WordPress, this problem becomes but a distant memory. What makes WordPress so great is its intuitive design and ease of use. It’s really easy to navigate and provides just as much functionality compared to AEM.
WordPress is Easy to Learn
Using AEM properly is something only an experienced developer will be able to do. Your team will probably have to undergo training to get comfortable with this content management system.
WordPress, on the other hand, is quite easy to master. Apart from the numerous self-help guides and resources online, WordPress also boasts an impressive online community that’s always ready to lend a helping hand. Learning how to use WordPress is something that anyone on your team can do.
AEM Is More Expensive
When it comes to cost, AEM is more on the pricier side. Your final quote will be determined by the number of components or functionality your website needs. But, the typical cost to implement and license AEM is estimated to be between $100,000 – $200,000 per annum.
With WordPress, you need to cover your hosting and domain registration costs which could range from $50 to $200 per month.
Apart from that, you have total control of how much you want to spend each month on website extras. Compared to AEM, WordPress is a lot more affordable!
SEO
AEM can help you to implement effective SEO strategies across your entire website. However, to make the most of the platform’s SEO functionalities, a developer will need to make sense of it all.
AEM can detect what type of content you are uploading, and automatically assign metadata and tags to that content. But if not set up properly, this feature could create havoc on your website.
With WordPress, all you need to do to implement SEO on all your pages is to install one of the many great SEO plugins. Most of them are free to install and will enable anyone on your team to implement SEO best practices on your website.
Templates & Themes
With AEM, you can create and manage your own templates. Multiple users can work on the same template’s components and adjust images, graphs, and text to their liking. When first getting started, you might need your developer to set up each template. After that, it’s fairly easy to use.
In contrast, WordPress has numerous themes that you can install that will help you perfect the layout of all your web pages. You will only need to watch a quick installation tutorial to get started. With WordPress’ drag-and-drop editor, adjusting different components on each web page is both easy and effortless.
Features & Plugins
AEM offers an expansive and well-rounded set of features. However, each feature comes with a price tag and requires an AEM expert to install and unlock its full potential.
When using WordPress, you can choose what functionality to invest in at a fraction of the price compared to AEM. The more WordPress plugins you install, the more features your website will have. The installation and use of each plugin are easy to do and won’t require any technological expertise.
Customizability
AEM allows you to customize your entire website to your liking but you’ll need the help of a skilled developer. Coding skills are a definite requirement, as well as knowledge of website best practices.
With WordPress, you can customize your entire website using the platform’s drag-and-drop editor. Of course, you can also use code to build your website, but this isn’t necessary.
Support
When making use of AEM, you can log a ticket at their help desk to get your problem addressed. There is also an online Experience Manager community forum that you can check out to see if your problem has been solved by other users. Alternatively, you can make use of the platform’s free live web training and instruction videos.
WordPress offers lots of online support in the form of tutorials, videos, Q&As, blogs, community forums, and masterclasses. Chances are that if you are experiencing a problem, someone has already dealt with it. Because so many people are using WordPress, there is load more support available compared to just about any other content management system.
Conclusion
We’ve only just scratched the surface of why WordPress is the superior option compared to AEM. If you are looking for a simpler, yet equally powerful CMS alternative, then WordPress won’t let you down.
It’s easier to use, much more affordable, and matches AEM when it comes to both functionality and customizability.