If you’re new to WordPress, or even if you have been using it for quite some time, you might be wondering about the latest developments with its new block editor – Gutenberg. This new approach radically changes the way you create your pages and posts. Here’s everything you need to know about the new Gutenberg Blocks editor and why it’s the best page builder.
What is Gutenberg Blocks?
Gutenberg aims to make building websites and managing blogs easier with the development of the Block Editor. Until now, website creators would have had to use page-builder plugins, like Divi or Elementor, to create their pages and posts in their desired formats. This is because WordPress only offered a simple Visual Editor that did not allow for more creative formatting.
The new Gutenberg Page Editor practically eliminates the need for these plugins as it offers a block-based approach to page-building. This opens up many more possibilities for creating different page formats and styles through WordPress itself.
4 Reasons Why Gutenberg Blocks Is the Best Page Builder
1. Accessibility
The main purpose of the block editor, or Gutenberg Blocks, is to make editing WordPress posts much simpler with the use of “blocks”. This essentially means using different pre-made sections to make up a post, instead of having to use code.
As many people aren’t familiar with coding, designing a decent layout in WordPress, with images and other media, has been tricky in the past. For example, adding certain embedded links or images may have messed up other formatting on the page.
With the block editor, content is now divided into different sections that you can add with a simple click of the “+” button, without having to worry about this particular section affecting the rest of the page. With the use of shortcodes, you also no longer need to rely on someone with coding knowledge to implement certain advanced functionality.
In addition to this, various features that previously had issues can now be added in WordPress. This includes multiple column layouts that allow for both text and images to lie side by side (something that has caused a lot of frustration for many websites in the past). Tables are also now easier to embed than ever, without the use of a plugin.
2. Functionality
As mentioned above, with the use of blocks, it is so much easier to put together a multimedia-rich post without needing to worry about the code behind it. In this way, the Block Editor, or Gutenberg Blocks, is a much more visually appealing and user-friendly experience.
For those out there who struggled to embed certain links into the previous WordPress editor, you’ll be happy to know that now thanks to this new and improved editing system, you can easily embed links into your posts.
In fact, while adding different blocks is extremely easy, the experience is made even better by the fact that you can copy, customize and reuse certain blocks for future posts. This makes it so much quicker to create your regular posts and helps to ensure visual consistency across your site.
With branding becoming such an increasingly important aspect of running a business, having the tools to easily recreate a blog post or web page, and ensure consistency, is extremely valuable. This is especially the case if you are a small business or solo operator, and don’t always have the budget to employ a designer to help you.
3. SEO
When it comes to Search Engine Optimization (SEO), the Blocks Editor is very useful because it allows content creators to include design elements that will help their posts show up better in search.
For example, search engines, in their quest to solve user queries, have started to focus more on featured snippets and certain content schemes that answer a question, like FAQs.
In order to stay competitive on the Search Engine Results Pages (SERPs), it is therefore helpful to use easily pre-formatted FAQ blocks that can help your content show up for searches that pose a certain question.
4. Mobile-readiness
As many readers may have already guessed, the fact that content is viewed more on mobile phones has made a shift in the design of content necessary. While previous versions of WordPress were perhaps more focused on building for a wider, rectangular screen, Gutenberg Blocks is designed with a smartphone screen in mind.
Besides creating content that looks good on a mobile phone screen, using this editor also makes it easier to insert clickable links and make use of other functionality that wouldn’t have been as easy to work with in previous WordPress editors.
Final Thoughts
As we have discussed in the article above, there are several reasons why Gutenberg Blocks is the best page builder. These include its advantages when it comes to accessibility, functionality, SEO, and mobile-readiness. If you’re someone who creates blog posts and basic page designs, then the block editor will certainly make your work a lot easier and quicker!