When launching a website in this technologically driven age, search engine optimization (SEO) should be the first thing that comes to mind. How do we ensure that a website’s online presence is significant? And what tools should we utilize to maximize reach?
In this article, we will be weighing up both Beaver Builder and Gutenberg’s impact on your website’s SEO ranking.
The Pros And Cons of Beaver Builder
Beaver Builder is definitely one of the most established page builders currently on the market. It allows users to have full control when it comes to building the website of their choice. It also emphasizes great UX, which boosts user satisfaction. However, when it comes to SEO, Beaver Builder has both upsides and downsides.
Although this page builder has some perks, like the fact that it uses code compression and schema markup to boost SEO, it still uses some shortcodes. Compared to other page builders, it is evident that the developers of Beaver Builder have put some thought into creating a page builder with the least amount of possible markup. But, unfortunately, it is still there.
When it comes down to it, search engines base their rankings on algorithms. For your content to rank high for any keyword, a search engine must be able to decipher your code and interpret what a given page is about. Shortcodes may make it easier to build a really appealing website. But, at the end of the day, it will demand more processing power from your server to render the HTML code. This will negatively affect your SEO ranking.
Technical SEO
There are three kinds of SEO that need to be taken into account when designing a website. The first is on-page SEO, followed by off-page SEO, and lastly, technical SEO. Technical SEO is all about optimizing your webpages by:
- managing your image size
- reducing external HTTP requests
- and decreasing the amount of load time per page.
All page builders, including Beaver Builder, increase the overall number of document object model (DOM) elements, which leads to more loading time. Unnecessary scripts, redundant markup, and shortcode result in slower websites. This means you won’t rank as high as you would without using a page builder.
Of course, if you are still learning the ropes and your coding skills aren’t the best, you can still create beautiful websites using Beaver Builder. However, the trade-off will be seen when assessing the speed and performance of your website.
When it comes down to it, clean code will always win over any short-term solutions when it comes to building a sustainable online business.
Beaver Builder: Theme and Plugin Compatibility
Another factor that can impact your SEO ranking is plugin and theme compatibility. Often, when making use of a page builder, the chosen theme doesn’t line up with all of the other elements on your website.
If plugins or themes aren’t compatible with one another, it could lead to serious website errors. In turn, these could cause a decrease in user satisfaction, which could negatively impact your overall SEO rating.
Pros and Cons of Gutenberg
Just like Beaver Builder, Gutenberg also utilizes schema. But, unlike any other page builder, Gutenberg doesn’t make use of any shortcode. So, any website built using only Gutenberg won’t be slowed down by any unnecessary markup.
This is a pretty big deal as Gutenberg is one of the few platforms that gives users the ability to achieve consistently great SEO ratings. These ratings are largely due to excellent website speed.
On the downside, Gutenberg doesn’t offer as many visually appealing elements compared to Builder Beaver. But this fact doesn’t necessarily have to be a deal-breaker seeing as a strong coder should be able to build all the elements you need from scratch.
If you decide to go this route, you will also be able to completely customize your website from the ground up. This is a must if you are trying to stand out from the digital crowd. Just simply add a Gutenberg code block, enter your Javascript code and start creating!
Gutenberg: Theme and Plugin Compatibility
Gutenberg is WordPress’s standard editor. As such, it is already compatible with all of the WordPress pre-approved themes. This makes it vastly easier to work with without having to worry about how compatibility glitches will affect your SEO rating.
The same is also true for plugin compatibility. So, the chances of you getting any critical website errors on this front is fairly low.
In Conclusion
Page builders like Beaver Builder may simplify a lot of the building activities required to construct a practical, yet visually appealing, website. However, they don’t always work wonders for SEO. Gutenberg, on the other hand, has all the tools you need to cultivate a successful online presence without negatively affecting your SEO ranking.