A website with great search engine optimization (SEO) will often rank high in search engines. This increases online traffic and ultimately allows your business or brand to expand.
In this article, we will look at why WordPress’ own page editor, Gutenberg, is better for a website’s SEO compared to the Elementor page builder.
Elementor Page Builder vs Gutenberg Editor
Elementor is a drag-and-drop WordPress website builder. It gives you plenty of flexibility when it comes to designing and building a website from scratch. Elementor is a plugin in WordPress and, as such, doesn’t require the user to know any coding language. It incorporates a theme builder, advanced mobile editing, and pro widgets. So, you have free rein to create almost any website you need.
Gutenberg, on the other hand, is WordPress’s own block editor. It allows users to build beautiful websites with dozens of cutting edge features. The Gutenberg editor adds content blocks and page builder-like functionality to every up-to-date WordPress website. It also allows you to create custom blocks. This means you can literally create any type of website using this editor.
Schema Markup
Schema markup is specific coding that you integrate into your website to help search engines give users the information they need. It powers rich snippets that rank high on all search engines and has a higher click-through rate compared to regular search results.
In addition to helping your website to rank higher, schema markup also helps search engines to crawl your website and provide users with information before they visit your website. This not only helps in boosting SEO but will also help you to stand out amongst your competitors and drive more traffic to your website.
Gutenberg is an excellent choice if you want to implement schema markup. But, the same can’t be said for the Elementor page builder. It is slightly more difficult to implement schema markup and structured data in Elementor compared to Gutenberg. This means you won’t be able to utilize this feature as easily if you decide to go with Elementor.
Page Speed
Fast loading pages are critical if you want to rank high on search engines and improve your overall SEO. It also helps to create a positive user experience and is one of the determining factors in terms of your page(s) being offered as an impression in search, particularly for users on mobile devices. Furthermore, page speed also impacts visitor to buyer conversion and where you rank in organic search.
Most people that realize the importance of focus on image sizing, ideal media formats, and the number of scripts implemented for page speed. However, you can’t overlook the impact that HTML markup has on page speed.
In essence, every byte of code that you add to your website increases the amount of time it takes to load that website. This goes beyond the mere size of the HTML file itself seeing as every element added to a webpage is seen as an individual node. The more nodes you have, the longer it will take a browser to render the page after it has been downloaded.
A certain design could result in lots of elements if produced by a page builder like Elementor. But, you won’t have that problem when using Gutenberg since it gives you the ability to streamline HTML code in the backend of the website.
Accessing your Code
When building a website, one should always aim for W3C valid HTML coding. This is because websites with valid HTML will function and display properly. It also influences the kind of signals your website will send to search engines, which can affect SEO.
Valid HTML coding helps search engines to better understand your content, which will help to better rank your website for relevant search queries. Although virtually no website is without some kind of HTML validation errors, it is best to keep them as low as possible.
However, to fix technical onsite SEO issues, you need full access to your HTML code on the backend of your website. When using Elementor, you don’t have access to the backend code, as you can only make changes on the front end of the website. You will have the ability to add coding to a page, but you won’t be able to edit the code that is already there.
With Gutenberg, you will have free rein when it comes to accessing your HTML code. This really simplifies any changes or tasks that need to be done to improve your onsite SEO. So, with Gutenberg, you can easily fine-tune your website’s overall performance and improve your website’s functionality over time.
In Conclusion
Building a website doesn’t have to be hard, and, with Gutenberg, it won’t be! To see success in the digital world, you have to put some time and effort into SEO. This is where Gutenberg comes out on top so that you can rank higher and drive more traffic to your site.