All Pages, Posts, Images & Files
Match Existing Design
Mobile/Tablet Responsive
Completely Editable


Cornerstone To Gutenberg

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Page Templates and Themes

When deciding on a page builder, it is important to compare all your options so you know which one will suit your website best.

Gutenberg, the new WordPress block editor for versions 5.0 and up, is quite a powerful tool that comes as the standard editor for WordPress. Among other things, it uses blocks to allow users to easily arrange and add content to posts and pages. It also enables you to create various content layouts. You can manipulate columns, tables, and full-width cover images to create the aesthetic you prefer.

As part of WordPress’s commitment towards creating a website that resembles your brand, it has over 5000 free themes available to utilize. However, there are even more available to purchase from trusted 3rd party vendors.

Cornerstone, on the other hand, is a front-end page building tool for beginners and long-time web developers alike. According to the creators of this page builder, it is a collection of shortcodes that offers more customizability when it comes to page layouts.

Although it focuses a lot on quality, it doesn’t offer lots of variation when it comes to its page templates. It offers fewer features and functionality than other page builders currently on the market.


Seeing as Gutenberg comes standard with WordPress, users do not have to pay extra to use the block editor as a page builder. This not only saves on company resources but also enables you to invest your earnings into other areas of your business.

The only expense you will have in utilizing WordPress’s block editor as a page builder is your usual monthly hosting fees. As well as any voluntary design and web developer fees.

For businesses that are just starting out or that do not have the time or resources to spend on an additional page builder (which would also require mastering new software), Gutenberg is the ultimate solution. It is much more affordable and pretty easy to get used to. This means that anyone within the company can be taught to use it without spending a ton of money.

In comparison, Cornerstone does not come free of charge. It is available in two variations: a regular license and an extended license. The regular license costs $39 and allows usage by you and a single client. The extended license allows you and one client to use it but also allows you to charge end users for using it, at a price of $200.


Seeing as Gutenberg is part of WordPress and specifically designed to integrate seamlessly with the most popular third-party plugins, it is compatible with most additional software. Furthermore, Gutenberg is not a plugin. This means that the chances of it clashing with another plugin and causing your website to glitch or be faulty, are next to naught.

This is extremely beneficial, seeing as errors and technical difficulties on websites can halt content creation. It can even make it difficult for people to access content on your website. Ultimately, less traffic will have an impact on your marketing capabilities, as well as your lead conversion rate. It is, therefore, very important for websites to prioritize plugin compatibility when choosing and installing new apps or plugins.

In this light, it is important to remember that Cornerstone is a third-party plugin. As such, it may not always be compatible with other plugins that are already installed on your WordPress website. The tricky part is figuring out which plugins clash with each other, and then removing the software you can do without.


Most WordPress page builders are composed of shortcodes, which in itself is not a big problem. Seeing as shortcodes are small pieces of code that perform certain functions on your site, it helps page builders to customize a page to your liking.

However, if you ever decide to no longer use a page builder like Cornerstone, all of that shortcode will be left behind when you delete the third-party plugin from your website.

This will then require a lot of cleanup from your side. Unless you decide to replace Cornerstone with another page builder that can utilize the shortcode. The bottom line is that building your website with a page builder like Cornerstone can end up complicating the growth of your website later on.

In contrast, Gutenberg does not use shortcodes at all when creating and customizing WordPress pages. This means you have more freedom to branch out later on and use other apps or plugins without being penalized if you ever want to.

Ready To Migrate?

Although Cornerstone may be able to create more customized pages and layouts, ultimately it does not compare to Gutenberg when it comes to price, effortless usability, and plugin compatibility. Seeing as Gutenberg is WordPress’s preferred editor, maybe it should be yours too. Contact us with any questions or get a free quote for your Cornerstone to Gutenberg migration.

WordHerd Customers

A few companies we've migrated websites for


"WordHerd did an amazing job with our CMS migration to Wordpress. They over-delivered on our expectations and handled the process end to end, on time, and on budget. The team is fantastic to work with. They had the experience and depth of knowledge to handle our large scale project, which was built on an out of date, clunky CMS. And they migrated it to Wordpress without any issues. Their communication was excellent. Their documentation was excellent. Their work was excellent. We have benefited greatly from the success of this project WordHerd handled, and I'm very grateful for that. I would highly recommend WordHerd for any development project."

Senior Web Developer at
DNN to WordPress

"Great solution for converting HubSpot pages to WordPress pages - efficient and inexpensive. The team was easy to work with - anticipated design options and recommended best practices. Also, very good on communicating status and deliverables. Would work with them again!"

Chief Marketing Officer at NuAge Experts
HubSpot to WordPress

“We were moving a website from Adobe Business Catalyst to WordPress and WordHerd did the content migration for us. It was an excellent job and saved us a lot of aggravation and time. Well done!“

Alan Tomkins
Adobe Business Catalyst to WordPress

"I highly recommend WordHerd. They are knowledgeable, responsive and completed my project in a timely manner. Kris was extremely helpful and was always available to answer questions/concerns and made the process very seamless. Let these guys do the heavy lifting for you."

Lee Miles
Custom CMS to WordPress

"We needed to migrate our library region's website after our current provider unexpectedly stopped doing business. WordHerd took over and migrated our existing website, including creating a new start page. They are easy to work with and they are very responsive."

Kristi Hanson
Adobe Business Catalyst to WordPress

"Very happy with the Umbraco to WordPress migration done by WordHerd, a fairly priced and smooth service that allows us an agency to focus on higher value tasks, out sourcing this to WordHerd was definitely a good call"

Bill Roberts
Umbraco to WordPress

"As brands begin the complex process of migrating their sites off Adobe Business Catalyst in the wake of the end of development announcement, having a partner in WordHerd with extensive experience transferring business sites from Business Catalyst to WordPress can be absolutely instrumental to success. WP Engine's WordPress digital experience platform coupled with WordHerd's expertise will prove an unbeatable combination as companies re-imagine their favorite Business Catalyst features on WordPress."

VP of Strategic Alliances WP Engine

"My challenge was to migrate a web site (at least the data and a basic design) from Adobe Business Catalyst to WordPress. WordHerd was able to migrate over 2,400 media files, 128 image galleries, and 171 pages, maintaining all of the interrelationships among the content items. This was a website that consisted of several WebApps and complex links between the various assets. WordHerd was able to migrate the site and keep all of the data relationships intact -- all in about two weeks time! Amazing work that exceeded expectations!"

Principal Consultant - NetPro Consulting, LLC
Adobe Business Catalyst to WordPress

"WordHerd provided a smooth and hassle free migration process for our blog. Excellent customer service and an overall excellent experience."

Digital Marketing Specialist – PLS Logistics Services
Hubspot to WordPress

"They helped us out with not only one, but two website migrations and redesigns. The jump from DNN to WordPress was long overdue and they got it done without a hiccup."

Marketing Specialist – NECC Marketing
DNN to WordPress

Ready to Migrate?

When comparing the cost and functionality that each of these content management systems offers, it is easy to see why WordPress is the most popular software solution across the globe. There has never been a better time to migrate your  page builder from Elementor to Gutenberg.